Sebastian Zenker

University of Hamburg

Allende-Platz 1

Hamburg, 20146

Germany

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 45,622

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Top 45,622

in Total Papers Downloads

1,260

SSRN CITATIONS

2

CROSSREF CITATIONS

7

Scholarly Papers (3)

1.

The Vampire Effect: When Do Celebrity Endorsers Harm Brand Recall?

Erfgen, C., S. Zenker und H. Sattler, “The Vampire Effect - Do Celebrity Endorsers Suck the Recall From the Brand?”, in: International Journal of Research in Marketing (IJRM), Vol. 32, 2015 (Forthcoming)
Number of pages: 30 Posted: 05 Jan 2015
Carsten Erfgen, Sebastian Zenker and Henrik Sattler
University of Hamburg - Institute for Marketing and Media, University of Hamburg and University of Hamburg
Downloads 681 (48,221)
Citation 1

Abstract:

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celebrity endorsement, brand recall, brand management, advertising effectiveness

2.

Advanced Brand Concept Maps: A New Approach for Evaluating the Favorability of Brand Association Networks

International Journal of Research in Marketing, Forthcoming
Number of pages: 35 Posted: 25 Apr 2012
Oliver Schnittka, Henrik Sattler and Sebastian Zenker
University of Hamburg, University of Hamburg and University of Hamburg
Downloads 464 (78,134)
Citation 1

Abstract:

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brand association networks, brand image measurement, brand concept maps, consumer mapping techniques

3.

Find Out How Much it Means to Me! The Importance of Interpersonal Respect in Work Values Compared to Perceived Organizational Practices

ERIM Report Series Reference No. ERS-2008-085-ORG
Number of pages: 28 Posted: 17 Jan 2009
Niels Van Quaquebeke, Sebastian Zenker and Tilman Eckloff
Kühne Logistics University, University of Hamburg and University of Hamburg
Downloads 115 (298,838)

Abstract:

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work values, interpersonal respect, organizational culture, organizational practices