Sönke Albers

Kuehne Logistics University

Professor of Marketing and Innovation

Großer Grasbrook 17

Hamburg, 20457

Germany

http://www.the-klu.org\albers

  • Kuehne Logistics University

SCHOLARLY PAPERS

3

DOWNLOADS

299

TOTAL CITATIONS

2

Scholarly Papers (3)

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1.

Optimizable and Implementable Aggregate Response Modeling for Marketing Decision Support

International Journal of Research in Marketing, Forthcoming
Number of pages: 37 Posted: 07 Mar 2012
Sönke Albers
Kuehne Logistics University
Downloads 128 (438,178)
Citation 2

Abstract:

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budgeting, resource allocation, response function, endogeneity, implementability

2.

Choosing Response Models for Budget Allocation in Heterogeneous Markets with Carry-Over Effects: Why Simple is Sometimes Better

Number of pages: 49 Posted: 16 Jan 2013
Christine Köhler, Sönke Albers and Dennis Proppe
University of Kiel - Faculty of Economics and Social Sciences, Kuehne Logistics University and Christian-Albrechts-Universitaet at Kiel
Downloads 127 (440,771)

Abstract:

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econometric methods, budget allocation, estimation performance, profit performance, computer simulation, data quality

3.

Editorial: Well Documented Articles Achieve More Impact

BuR Business Research Journal, Vol. 2, No.2, May 2009
Number of pages: 2 Posted: 10 Mar 2010
Sönke Albers
Kuehne Logistics University
Downloads 44 (800,809)

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replication, research impact, article complements