Eric M. Schwartz

University of Michigan, Stephen M. Ross School of Business

Assistant Professor of Marketing

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 7,361

SSRN RANKINGS

Top 7,361

in Total Papers Downloads

11,334

SSRN CITATIONS
Rank 10,162

SSRN RANKINGS

Top 10,162

in Total Papers Citations

115

CROSSREF CITATIONS

46

Scholarly Papers (10)

1.

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Number of pages: 50 Posted: 18 Jun 2012 Last Revised: 11 Jul 2013
Eric M. Schwartz, Eric Bradlow and Peter Fader
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 3,057 (7,785)
Citation 5

Abstract:

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data science, business intelligence, model selection, machine learning, classification tree, posterior predictive model checking, hidden Markov models, hierarchical Bayesian methods, random forests, forecasting

2.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Eric M. Schwartz, Eric Bradlow and Peter Fader
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,610 (21,442)
Citation 24

Abstract:

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multi-armed bandit, online advertising, field experiments, A/B testing, adaptive experiments, sequential decision making, explore-exploit, earn-and-learn reinforcement learning, hierarchical models

3.

Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments

Ross School of Business Paper
Number of pages: 61 Posted: 08 Jun 2017 Last Revised: 25 Oct 2018
Kanishka Misra, Eric M. Schwartz and Jacob Abernethy
University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business and University of Michigan at Ann Arbor - Department of Electrical Engineering and Computer Science
Downloads 1,598 (21,672)
Citation 13

Abstract:

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dynamic pricing, ecommerce, online experiments, machine learning, multi-armed bandits, partial identification, minimax regret, non-parametric econometrics, A/B testing, field experiments

4.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Eric M. Schwartz, Eric Bradlow, Peter Fader and Yao Zhang
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 1,072 (39,019)
Citation 2

Abstract:

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Hidden Markov Models, Non-Stationarity, Customer Migration, Streakiness, Posterior Predictive Model Checking, Nested Models, Hierarchical Bayes, Machine Learning, Classification Trees

5.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Jonah A. Berger and Eric M. Schwartz
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 1,057 (39,777)
Citation 25

Abstract:

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Word-of-Mouth, Buzz Marketing, Diffusion, Product Characteristics, Social Contagion, Field Experiment

6.

Native Advertising in Online News: Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Number of pages: 48 Posted: 06 Jul 2017 Last Revised: 12 Sep 2019
Anocha Aribarg and Eric M. Schwartz
University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 828 (55,851)
Citation 9

Abstract:

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native advertising, public policy, eye-tracking, field experiments, digital media, advertising disclosure, sponsored content

7.

When do you Zap: The Effects of Ad Delivery in Streaming Media

Number of pages: 62 Posted: 17 Dec 2019 Last Revised: 26 Apr 2024
Prashant Rajaram, Puneet Manchanda and Eric M. Schwartz
Ivey Business School, Western University, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 720 (67,289)

Abstract:

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Streaming Platforms, Ad Delivery, Zapping, Causal Inference, Debiased Machine Learning

8.

Where A-B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising

SMU Cox School of Business Research Paper No. 21-10
Number of pages: 51 Posted: 30 Jul 2021 Last Revised: 05 May 2024
Michael Braun and Eric M. Schwartz
Southern Methodist University (SMU) - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 622 (81,013)
Citation 3

Abstract:

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Targeted online advertising, A/B testing, measuring advertising effectiveness, causal inference, experimental design, Simpson's paradox, social media

9.

Leveraging Digital Advertising Platforms for Consumer Research

Journal of Consumer Research, Forthcoming, SMU Cox School of Business Research Paper No. 23-20
Number of pages: 26 Posted: 25 Oct 2023
Southern Methodist University (SMU) - Marketing Department, KU Leuven, University of Pennsylvania - The Wharton School and University of Michigan, Stephen M. Ross School of Business
Downloads 404 (137,050)

Abstract:

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A/B testing, experimental design, online advertising, consumer behavior, online experiments, field experiments

10.

Soul and Machine (Learning)

NYU Stern School of Business
Number of pages: 17 Posted: 24 Sep 2019 Last Revised: 26 Aug 2020
Marshall School of Business - University of Southern California, MIT Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Harvard University - Business School (HBS), Yale School of Management, Duke University, Fuqua School of Business, Boston University - Questrom School of Business, Amazon, University of Michigan, Stephen M. Ross School of Business, University of Michigan, Stephen M. Ross School of Business, Kellogg School of Management, Northwestern University, affiliation not provided to SSRN and University of Washington
Downloads 366 (152,687)
Citation 8

Abstract:

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Machine learning, marketing