Eric M. Schwartz

University of Michigan, Stephen M. Ross School of Business

Assistant Professor of Marketing

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

4

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CITATIONS
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3

Scholarly Papers (4)

1.

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Number of pages: 50 Posted: 18 Jun 2012 Last Revised: 11 Jul 2013
Eric M. Schwartz, Eric Bradlow and Peter Fader
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,106 (7,283)
Citation 1

Abstract:

data science, business intelligence, model selection, machine learning, classification tree, posterior predictive model checking, hidden Markov models, hierarchical Bayesian methods, random forests, forecasting

2.

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth

Journal of Marketing Research, Forthcoming
Number of pages: 48 Posted: 25 Apr 2011 Last Revised: 04 Jan 2012
Jonah A. Berger and Eric M. Schwartz
University of Pennsylvania - Marketing Department and University of Michigan, Stephen M. Ross School of Business
Downloads 740 (22,354)
Citation 1

Abstract:

Word-of-Mouth, Buzz Marketing, Diffusion, Product Characteristics, Social Contagion, Field Experiment

3.

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Number of pages: 51 Posted: 04 Aug 2011
Eric M. Schwartz, Eric Bradlow, Peter Fader and Yao Zhang
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads 675 (23,461)
Citation 1

Abstract:

Hidden Markov Models, Non-Stationarity, Customer Migration, Streakiness, Posterior Predictive Model Checking, Nested Models, Hierarchical Bayes, Machine Learning, Classification Trees

4.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Eric M. Schwartz, Eric Bradlow and Peter Fader
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 426 (19,605)

Abstract:

multi-armed bandit, online advertising, field experiments, A/B testing, adaptive experiments, sequential decision making, explore-exploit, earn-and-learn reinforcement learning, hierarchical models