Kelly Haws

Vanderbilt University - Marketing

Nashville, TN 37203

United States

SCHOLARLY PAPERS

23

DOWNLOADS
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CITATIONS
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in Total Papers Citations

67

Scholarly Papers (23)

1.

Seeing the World Through GREEN-Tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products

Haws, Kelly L., Karen Page Winterich, and Rebecca Walker Naylor, “Seeing the World through GREEN-tinted Glasses: How Green Consumers’ Use Motivated Reasoning to Prefer Environmentally Friendly Products,” Journal of Consumer Psychology, 2013
Number of pages: 58 Posted: 26 Apr 2015
Vanderbilt University - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 706 (35,073)

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Sustainability; Scale Development; Environmental Marketing; Green Marketing; Motivated Reasoning

2.

Dynamic Pricing and Consumer Fairness Perceptions

Journal of Consumer Research, Vol. 33, p. 304, December 2006
Number of pages: 9 Posted: 10 Jul 2010
Kelly Haws and William O. Bearden
Vanderbilt University - Marketing and affiliation not provided to SSRN
Downloads 646 (39,491)
Citation 4

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dynamic pricing, pricing fairness, auctions, price discrimination, equity theory

3.

An Assessment of Chronic Regulatory Focus Measures

Number of pages: 72 Posted: 22 Jun 2009
Vanderbilt University - Marketing, Rice University - Jesse H. Jones Graduate School of Business and affiliation not provided to SSRN
Downloads 563 (47,390)
Citation 4

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regulatory focus theory, RFQ, personality, trait regulatory focus, selves, personality assessment

4.

From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumptive Behaviours

Number of pages: 9 Posted: 14 Feb 2013
Plymouth State College, State University of New York (SUNY), Stony Brook, California State University, Long Beach, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Western Ontario - The Richard Ivey School of Business and University of Nebraska at Lincoln
Downloads 298 (100,896)
Citation 1

Abstract:

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behavioral addiction

5.

When Value Trumps Health in a Supersized World

Journal of Marketing, 77 (May), Forthcoming
Number of pages: 48 Posted: 25 Oct 2012
Kelly Haws and Karen Page Winterich
Vanderbilt University - Marketing and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 296 (101,664)
Citation 2

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supersizing, nonlinear pricing, health, goal interactions, value, obesity

6.

Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency

Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of pages: 15 Posted: 16 May 2012
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Downloads 232 (130,967)

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Product retention, Product disposal, Compulsive hoarding, Waste avoidance, Product attachment

7.

Same Destination, Different Paths: When and How Does Observing Others' Choices and Reasoning Alter Confidence in Our Own Choices?

Journal of Consumer Psychology, 2012, Mays Business School Research Paper No. 2012-63
Number of pages: 17 Posted: 16 May 2012
University of Pennsylvania, Ohio State University (OSU) - Department of Marketing and Logistics and Vanderbilt University - Marketing
Downloads 196 (153,806)

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Social influence, Reasoning, Choice confidence, Social comparison, Reason-based choice, Public versus private behavior

8.

Eating with a Purpose: Consumer Response to Functional Food Health Claims

Journal of Public Policy & Marketing, Vol. 28, No. 2, pp. 221-233, Fall 2009
Number of pages: 14 Posted: 22 Jan 2011 Last Revised: 22 Oct 2015
Ohio State University (OSU) - Department of Marketing and Logistics, affiliation not provided to SSRN and Vanderbilt University - Marketing
Downloads 188 (159,825)

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confirmatory bias, Food and Drug Administration, functional food health claims, functional foods, health consciousness

9.

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption

Journal of Consumer Research, Vol. 38, No. 3, pp. 505-524, October 2011, Mays Business School Research Paper No. 2012-33
Number of pages: 22 Posted: 17 Feb 2011 Last Revised: 03 Feb 2012
Karen Page Winterich and Kelly Haws
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Vanderbilt University - Marketing
Downloads 173 (172,170)
Citation 2

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10.

Seize the Day! Encouraging Indulgence for the Hyperopic Consumer

Journal of Consumer Research, Vol. 35, No. 4, December 2008, Pages 680-691
Number of pages: 45 Posted: 24 Apr 2009 Last Revised: 22 Oct 2011
Kelly Haws and Cait Poynor Lamberton
Vanderbilt University - Marketing and University of Pennsylvania
Downloads 147 (197,567)

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hyperopia, indulgence, long-term goals, self-control

11.

Control Over What? Individual Differences in General Versus Eating and Spending Self-Control

Vanderbilt Owen Graduate School of Management Research Paper No. 2616318
Number of pages: 59 Posted: 10 Jun 2015 Last Revised: 25 Jun 2015
Kelly Haws, Scott Davis and Utpal M. Dholakia
Vanderbilt University - Marketing, Texas A&M University - Department of Marketing and Rice University - Jesse H. Jones Graduate School of Business
Downloads 114 (240,614)
Citation 1

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policy interventions, self-control, individual differences, financial decision making, food decision making

12.

Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control

Journal of Consumer Research, 2013 (Forthcoming)
Number of pages: 16 Posted: 26 Oct 2012
Joseph P. Redden and Kelly Haws
University of Minnesota - Twin Cities - Department of Marketing and Logistics Management and Vanderbilt University - Marketing
Downloads 86 (290,448)

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self-control, satiation, food consumption, desire, obesity, healthy

13.

Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals

Journal of Consumer Research. Volume 35, Issue 5, Page 772–787, Feb 2009
Number of pages: 16 Posted: 24 Apr 2009 Last Revised: 22 Oct 2011
Cait Poynor Lamberton and Kelly Haws
University of Pennsylvania and Vanderbilt University - Marketing
Downloads 80 (303,462)

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categorization, self-control, motivated reasoning, indulgence, restriction, goal pursuit

14.

Situational and Trait Interactions Among Goal Orientations

Mays Business School Research Paper No. 2012-49
Number of pages: 25 Posted: 12 Jan 2011 Last Revised: 14 May 2012
Vanderbilt University - Marketing, affiliation not provided to SSRN and Rice University - Jesse H. Jones Graduate School of Business
Downloads 70 (327,519)
Citation 1

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Regulatory Focus, Goal Orientations, Trait-State Interactions, Goal Approach

15.

How Low Spending Control Harms Consumers

Journal of the Academy of Marketing Science, Vol. 40, p. 181, 2012, Mays Business School Research Paper No. 2012-62
Number of pages: 15 Posted: 16 May 2012
William O. Bearden and Kelly Haws
affiliation not provided to SSRN and Vanderbilt University - Marketing
Downloads 65 (340,694)

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Spending, Self-control, Budget, Consumer welfare, Credit cards, Financial planning

16.

On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues

Journal of Business Research, Vol. 66, August 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2443794
Number of pages: 8 Posted: 01 Jun 2014
California State University, Long Beach, State University of New York (SUNY), Stony Brook, University of Western Ontario - The Richard Ivey School of Business, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Nebraska at Lincoln and Plymouth State College
Downloads 54 (373,263)

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Addiction, marketing cues, maladaptive consumption, self-control, harmful consequences

17.

Salad = Success and Fries = Failure? Conceptualizing and Assessing Self-Control Outcome Measures in Food Decision Making Research

Number of pages: 47 Posted: 29 Oct 2015
Kelly Haws, Scott Davis and Utpal M. Dholakia
Vanderbilt University - Marketing, Texas A&M University - Department of Marketing and Rice University - Jesse H. Jones Graduate School of Business
Downloads 49 (389,567)

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Self-control, food decision making, food choice, measurement, research procedures

Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

INSEAD Working Paper
Number of pages: 58 Posted: 14 Aug 2018
Quentin André, Pierre Chandon and Kelly Haws
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads 33 (462,020)

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food, marketing, labeling, health, naturalness, packaging, front-of-package claims

Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

INSEAD Working Paper No. 2018/33/MKT
Number of pages: 57 Posted: 21 Aug 2018
Quentin André, Pierre Chandon and Kelly Haws
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads 5 (638,775)

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Labeling, Health, Food, Naturalness, Packaging, Front-of-package Claims

19.

Moderation by Extremes: Biases in Reward Perceptions Drive Compromise Effects in Financial Bundles

Number of pages: 36 Posted: 10 Feb 2016
University of Pittsburgh, University of Pennsylvania and Vanderbilt University - Marketing
Downloads 33 (450,993)
Citation 1

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financial portfolio; compromise effect; extremeness aversion; bundles; risk; reward

20.

In Control of Variety. High Self-Control Reduces the Effect of Variety on Food Consumption

Haws, Kelly L. and Joseph P. Redden (2013), "In Control of Variety: High Self-Control Reduces the Effect of Variety on Food Consumption," Appetite, 69, 196-203.
Number of pages: 9 Posted: 19 Apr 2014
Kelly Haws and Joseph P. Redden
Vanderbilt University - Marketing and University of Minnesota - Twin Cities - Department of Marketing and Logistics Management
Downloads 24 (496,187)

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Variety, self-control, dietary intake, hedonic consumption, satiation

21.

Any Size for a Dollar: The Effect of Any-Size-Same-Price versus Standard Pricing on Beverage Size Choices

Journal of Consumer Psychology, Forthcoming
Number of pages: 25 Posted: 22 Jul 2019
Vanderbilt University - Marketing, University of Pittsburgh, New York University (NYU) - Leonard N. Stern School of Business, Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM) and Yale University - Department of Psychology
Downloads 8 (591,604)

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calorie posting, sugary beverages, soft drinks, pricing, supersizing, health, value, portion size

22.

Mindful Matching: Ordinal versus Nominal Attributes

Forthcoming at the Journal of Marketing Research: Liu, Peggy J., Brent McFerran, and Kelly L. Haws, 'Mindful Matching: Ordinal versus Nominal Attributes.
Number of pages: 74 Posted: 22 Jul 2019
Peggy Liu, Brent McFerran and Kelly Haws
University of Pittsburgh, Simon Fraser University (SFU) - Beedie School of Business and Vanderbilt University - Marketing
Downloads 5 (611,275)

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matching, ordinal attributes, nominal attributes, joint consumption, social influence, decision making

23.

Consumer Spending Self-Control Effectiveness and Outcome Elaboration Prompts

Journal of the Academy of Marketing Science, Forthcoming
Posted: 22 Jan 2011
Vanderbilt University - Marketing, affiliation not provided to SSRN and Boston College - Carroll School of Management

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Self-control, spending, outcome elaboration prompts, future outcome elaboration, credit cards, goals