Kelly Haws

Vanderbilt University - Marketing

Nashville, TN 37203

United States

SCHOLARLY PAPERS

26

DOWNLOADS
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Top 11,266

in Total Papers Downloads

8,927

TOTAL CITATIONS
Rank 11,128

SSRN RANKINGS

Top 11,128

in Total Papers Citations

86

Scholarly Papers (26)

1.

Seeing the World Through GREEN-Tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products

Haws, Kelly L., Karen Page Winterich, and Rebecca Walker Naylor, “Seeing the World through GREEN-tinted Glasses: How Green Consumers’ Use Motivated Reasoning to Prefer Environmentally Friendly Products,” Journal of Consumer Psychology, 2013
Number of pages: 58 Posted: 26 Apr 2015
Vanderbilt University - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,740 (21,842)
Citation 4

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Sustainability; Scale Development; Environmental Marketing; Green Marketing; Motivated Reasoning

2.

Dynamic Pricing and Consumer Fairness Perceptions

Journal of Consumer Research, Vol. 33, p. 304, December 2006
Number of pages: 9 Posted: 10 Jul 2010
Kelly Haws and William O. Bearden
Vanderbilt University - Marketing and affiliation not provided to SSRN
Downloads 1,202 (37,767)
Citation 29

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dynamic pricing, pricing fairness, auctions, price discrimination, equity theory

3.

From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumptive Behaviours

Number of pages: 9 Posted: 14 Feb 2013
Plymouth State College, State University of New York (SUNY), Stony Brook, California State University, Long Beach, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Western Ontario - The Richard Ivey School of Business and University of Nebraska at Lincoln
Downloads 1,027 (47,415)
Citation 4

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behavioral addiction

4.

An Assessment of Chronic Regulatory Focus Measures

Number of pages: 72 Posted: 22 Jun 2009
Vanderbilt University - Marketing, Rice University - Jesse H. Jones Graduate School of Business and affiliation not provided to SSRN
Downloads 886 (58,085)
Citation 8

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regulatory focus theory, RFQ, personality, trait regulatory focus, selves, personality assessment

5.

Seize the Day! Encouraging Indulgence for the Hyperopic Consumer

Journal of Consumer Research, Vol. 35, No. 4, December 2008, Pages 680-691
Number of pages: 45 Posted: 24 Apr 2009 Last Revised: 22 Oct 2011
Kelly Haws and Cait Poynor Lamberton
Vanderbilt University - Marketing and University of Pennsylvania
Downloads 675 (83,247)

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hyperopia, indulgence, long-term goals, self-control

6.

Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency

Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of pages: 15 Posted: 16 May 2012
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Downloads 419 (149,856)
Citation 3

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Product retention, Product disposal, Compulsive hoarding, Waste avoidance, Product attachment

7.

When Value Trumps Health in a Supersized World

Journal of Marketing, 77 (May), Forthcoming
Number of pages: 48 Posted: 25 Oct 2012
Kelly Haws and Karen Page Winterich
Vanderbilt University - Marketing and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 355 (180,365)
Citation 2

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supersizing, nonlinear pricing, health, goal interactions, value, obesity

8.

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption

Journal of Consumer Research, Vol. 38, No. 3, pp. 505-524, October 2011, Mays Business School Research Paper No. 2012-33
Number of pages: 22 Posted: 17 Feb 2011 Last Revised: 03 Feb 2012
Karen Page Winterich and Kelly Haws
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Vanderbilt University - Marketing
Downloads 332 (193,917)
Citation 3

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9.

Eating with a Purpose: Consumer Response to Functional Food Health Claims

Journal of Public Policy & Marketing, Vol. 28, No. 2, pp. 221-233, Fall 2009
Number of pages: 14 Posted: 22 Jan 2011 Last Revised: 22 Oct 2015
Ohio State University (OSU) - Department of Marketing and Logistics, affiliation not provided to SSRN and Vanderbilt University - Marketing
Downloads 327 (197,122)

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confirmatory bias, Food and Drug Administration, functional food health claims, functional foods, health consciousness

10.

Same Destination, Different Paths: When and How Does Observing Others' Choices and Reasoning Alter Confidence in Our Own Choices?

Journal of Consumer Psychology, 2012, Mays Business School Research Paper No. 2012-63
Number of pages: 17 Posted: 16 May 2012
University of Pennsylvania, Ohio State University (OSU) - Department of Marketing and Logistics and Vanderbilt University - Marketing
Downloads 246 (264,966)

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Social influence, Reasoning, Choice confidence, Social comparison, Reason-based choice, Public versus private behavior

11.

Control Over What? Individual Differences in General Versus Eating and Spending Self-Control

Vanderbilt Owen Graduate School of Management Research Paper No. 2616318
Number of pages: 59 Posted: 10 Jun 2015 Last Revised: 25 Jun 2015
Kelly Haws, Scott Davis and Utpal M. Dholakia
Vanderbilt University - Marketing, Texas A&M University - Department of Marketing and Rice University - Jesse H. Jones Graduate School of Business
Downloads 205 (315,804)
Citation 1

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policy interventions, self-control, individual differences, financial decision making, food decision making

12.

Salad = Success and Fries = Failure? Conceptualizing and Assessing Self-Control Outcome Measures in Food Decision Making Research

Number of pages: 47 Posted: 29 Oct 2015
Kelly Haws, Scott Davis and Utpal M. Dholakia
Vanderbilt University - Marketing, Texas A&M University - Department of Marketing and Rice University - Jesse H. Jones Graduate School of Business
Downloads 159 (396,541)

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Self-control, food decision making, food choice, measurement, research procedures

13.

Mindful Matching: Ordinal versus Nominal Attributes

Forthcoming at the Journal of Marketing Research: Liu, Peggy J., Brent McFerran, and Kelly L. Haws, 'Mindful Matching: Ordinal versus Nominal Attributes.
Number of pages: 74 Posted: 22 Jul 2019
Peggy Liu, Brent McFerran and Kelly Haws
University of Pittsburgh, Simon Fraser University (SFU) - Beedie School of Business and Vanderbilt University - Marketing
Downloads 147 (423,156)
Citation 5

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matching, ordinal attributes, nominal attributes, joint consumption, social influence, decision making

14.

Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control

Journal of Consumer Research, 2013 (Forthcoming)
Number of pages: 16 Posted: 26 Oct 2012
Joseph P. Redden and Kelly Haws
University of Minnesota - Twin Cities - Department of Marketing and Logistics Management and Vanderbilt University - Marketing
Downloads 147 (423,156)
Citation 6

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self-control, satiation, food consumption, desire, obesity, healthy

Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

INSEAD Working Paper, Vanderbilt Owen Graduate School of Management Research Paper
Number of pages: 58 Posted: 14 Aug 2018
Quentin André, Pierre Chandon and Kelly Haws
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads 98 (582,315)
Citation 9

Abstract:

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food, marketing, labeling, health, naturalness, packaging, front-of-package claims

Healthy Through Presence or Absence, Nature or Science? A Framework for Understanding Front-of-Package Food Claims

INSEAD Working Paper No. 2018/33/MKT
Number of pages: 57 Posted: 21 Aug 2018
Quentin André, Pierre Chandon and Kelly Haws
Erasmus University, Rotterdam School of Management, INSEAD and Vanderbilt University - Marketing
Downloads 48 (867,994)

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Labeling, Health, Food, Naturalness, Packaging, Front-of-package Claims

16.

How Low Spending Control Harms Consumers

Journal of the Academy of Marketing Science, Vol. 40, p. 181, 2012, Mays Business School Research Paper No. 2012-62
Number of pages: 15 Posted: 16 May 2012
William O. Bearden and Kelly Haws
affiliation not provided to SSRN and Vanderbilt University - Marketing
Downloads 133 (458,619)

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Spending, Self-control, Budget, Consumer welfare, Credit cards, Financial planning

17.

Situational and Trait Interactions Among Goal Orientations

Mays Business School Research Paper No. 2012-49
Number of pages: 25 Posted: 12 Jan 2011 Last Revised: 14 May 2012
Vanderbilt University - Marketing, affiliation not provided to SSRN and Rice University - Jesse H. Jones Graduate School of Business
Downloads 117 (506,780)
Citation 2

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Regulatory Focus, Goal Orientations, Trait-State Interactions, Goal Approach

18.

Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals

Journal of Consumer Research. Volume 35, Issue 5, Page 772–787, Feb 2009
Number of pages: 16 Posted: 24 Apr 2009 Last Revised: 22 Oct 2011
Cait Poynor Lamberton and Kelly Haws
University of Pennsylvania and Vanderbilt University - Marketing
Downloads 117 (506,780)
Citation 2

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categorization, self-control, motivated reasoning, indulgence, restriction, goal pursuit

19.

On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues

Journal of Business Research, Vol. 66, August 2013, Vanderbilt Owen Graduate School of Management Research Paper No. 2443794
Number of pages: 8 Posted: 01 Jun 2014
California State University, Long Beach, State University of New York (SUNY), Stony Brook, University of Western Ontario - The Richard Ivey School of Business, Texas A&M University - Department of Marketing, Vanderbilt University - Marketing, Baylor University - Hankamer School of Business, California State University, Long Beach, University of Nebraska at Lincoln and Plymouth State College
Downloads 116 (510,091)
Citation 1

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Addiction, marketing cues, maladaptive consumption, self-control, harmful consequences

20.

Examining Eating: Bridging the Gap Between ‘Lab Eating’ and ‘Free-Living Eating’

INSEAD Working Paper No. 2022/17/MKT
Number of pages: 34 Posted: 25 Mar 2022
Vanderbilt University - Marketing, University of Pittsburgh, Simon Fraser University (SFU) - Beedie School of Business and INSEAD
Downloads 105 (549,443)
Citation 2

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Food, Research Methods, Obesity, Eating Patterns, External Validity

21.

Moderation by Extremes: Biases in Reward Perceptions Drive Compromise Effects in Financial Bundles

Number of pages: 36 Posted: 10 Feb 2016
University of Pittsburgh, University of Pennsylvania and Vanderbilt University - Marketing
Downloads 86 (626,185)
Citation 1

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financial portfolio; compromise effect; extremeness aversion; bundles; risk; reward

22.

Any Size for a Dollar: The Effect of Any-Size-Same-Price versus Standard Pricing on Beverage Size Choices

Journal of Consumer Psychology, Forthcoming, NYU Stern School of Business
Number of pages: 25 Posted: 22 Jul 2019
Vanderbilt University - Marketing, University of Pittsburgh, New York University (NYU) - Leonard N. Stern School of Business, Cornell University - College of Human Ecology, Department of Policy Analysis & Management (PAM) and Yale University - Department of Psychology
Downloads 73 (687,867)
Citation 1

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calorie posting, sugary beverages, soft drinks, pricing, supersizing, health, value, portion size

23.

Paths to Healthier Eating: Perceptions and Interventions for Success

Chandon, Pierre, Kelly Haws, and Peggy J. Liu (2022), “Paths to Healthier Eating: Perceptions and Interventions for Success,” Journal of the Association for Consumer Research, 7(4), Forthcoming.
Number of pages: 24 Posted: 04 Aug 2022
Pierre Chandon, Kelly Haws and Peggy Liu
INSEAD, Vanderbilt University - Marketing and University of Pittsburgh
Downloads 63 (743,900)
Citation 2

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food, obesity, healthy eating, health perceptions, healthy eating interventions, eating

24.

In Control of Variety. High Self-Control Reduces the Effect of Variety on Food Consumption

Haws, Kelly L. and Joseph P. Redden (2013), "In Control of Variety: High Self-Control Reduces the Effect of Variety on Food Consumption," Appetite, 69, 196-203.
Number of pages: 9 Posted: 19 Apr 2014
Kelly Haws and Joseph P. Redden
Vanderbilt University - Marketing and University of Minnesota - Twin Cities - Department of Marketing and Logistics Management
Downloads 56 (789,195)
Citation 1

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Variety, self-control, dietary intake, hedonic consumption, satiation

25.

Weight Stigma: Do We Believe that Everyone Can Enjoy Healthy Behaviors?

Number of pages: 78 Posted: 06 Jun 2024
Peggy Liu and Kelly Haws
University of Pittsburgh and Vanderbilt University - Marketing
Downloads 48 (848,788)

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obesity, person perception, health, stereotypes, weight stigma

26.

Consumer Spending Self-Control Effectiveness and Outcome Elaboration Prompts

Journal of the Academy of Marketing Science, Forthcoming
Posted: 22 Jan 2011
Vanderbilt University - Marketing, affiliation not provided to SSRN and Boston College - Carroll School of Management

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Self-control, spending, outcome elaboration prompts, future outcome elaboration, credit cards, goals