Rishika Ramkumar

Texas A&M University - Department of Marketing

430 Wehner

College Station, TX 77843-4218

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

From Social to Sale: The Effects of Firm Generated Content in Social Media on Customer Behavior

Journal of Marketing, Forthcoming, Mays Business School Research Paper No. 2675073, Robert H. Smith School Research Paper No. RHS 2675073
Posted: 17 Oct 2015
affiliation not provided to SSRN, Baruch College, Texas A&M University - Department of Marketing, University of South Carolina - Darla Moore School of Business and University of Maryland - Robert H. Smith School of Business

Abstract:

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social media, social media analytics, firm generated content, digital marketing, integrated marketing communication, cross-buying behavior, customer relationship management, propensity score matching, difference-in-differences

2.

The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Information Systems Research, Forthcoming
Posted: 18 Jan 2013 Last Revised: 05 Dec 2013
Texas A&M University - Department of Marketing, affiliation not provided to SSRN, University of South Carolina - Darla Moore School of Business and Baruch College

Abstract:

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social media marketing, social media participation, customer-firm relationship, shopping visit frequency,customer profitability, propensity score matching, quasi-experiment, difference-in-differences