Shantanu Dutta

University of Southern California - Marshall School of Business

Hoffman Hall 701

Los Angeles, CA 90089-1427

United States

  • University of Southern California - Marshall School of Business

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    • Tel: 213-740-5038
    • Fax: 213-740-7828
SCHOLARLY PAPERS

26

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186

Scholarly Papers (26)

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1.

Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing

Downloads 725 (75,831)
Citation 18

Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing

European Management Journal, December 2003
Number of pages: 22 Posted: 09 Feb 2004
Mark E. Bergen, Shantanu Dutta, Daniel Levy, Mark Ritson and Mark Zbaracki
University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business, Bar-Ilan University - Department of Economics, London Business School and University of Western Ontario - General Management Area Group
Downloads 467 (129,866)

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Pricing, price setting, price adjustment, cost of price adjustment, price change management, investment in pricing processes, supply chains, customer costs of price adjustment

Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing

Number of pages: 16 Posted: 01 Jan 2004
Mark E. Bergen, Shantanu Dutta, Daniel Levy, Mark Ritson and Mark Zbaracki
University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business, Bar-Ilan University - Department of Economics, London Business School and University of Western Ontario - General Management Area Group
Downloads 258 (250,305)
Citation 18

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International law, international relations theory, evolutionary biology, natural selection, neo-realism, evolution of cooperation, institutionalism

2.

Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices

Number of pages: 44 Posted: 26 Jun 2007 Last Revised: 29 Jul 2012
Jorge Gonzalez, Catarina Sismeiro, Shantanu Dutta and Philip Stern
IESE Business School, Barcelona, Spain, Imperial College London, Tanaka Business School, University of Southern California - Marshall School of Business and Loughborough University
Downloads 471 (130,091)
Citation 2

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Generic entry, Pharmaceuticals, Heterogeneity, Competition

3.

Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 14-09
Number of pages: 47 Posted: 30 Apr 2008
Ramkumar Janakiraman, Catarina Sismeiro and Shantanu Dutta
North Carolina State University - Department of Business Management, Imperial College London, Tanaka Business School and University of Southern California - Marshall School of Business
Downloads 417 (150,322)
Citation 6

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Spillovers, Perception Spillovers, Branding, New Products, Consumers, Choice, Bayesian Learning Framework, Physician Prescription Behavior, Pharmaceuticals

4.

A Dynamic Model of Player Level-Progression Decisions in Online Gaming

Forthcoming Management Science
Number of pages: 58 Posted: 16 Sep 2021
Yi Zhao, Sha Yang, Matthew Shum and Shantanu Dutta
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, California Institute of Technology (Caltech) and University of Southern California - Marshall School of Business
Downloads 395 (159,782)
Citation 2

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Learning, Bounded Rationality, Prediction Bias, Risk Preference, Choice Model, Dynamic Structural Model, Online Gaming

5.

Holiday Price Rigidity and Cost of Price Adjustment

Downloads 389 (162,574)
Citation 24

Holiday Price Rigidity and Cost of Price Adjustment

Emory Law and Economics Research Paper No. 06-13, Bar Ilan Univ. Pub Law Working Paper No. 06-1
Number of pages: 55 Posted: 08 Sep 2006 Last Revised: 30 May 2012
Daniel Levy, Georg Müller, Haipeng (Allan) Chen, Mark E. Bergen and Shantanu Dutta
Bar-Ilan University - Department of Economics, Litholink Corporation, University of Kentucky - Gatton College of Business and Economics, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 310 (206,587)
Citation 23

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price rigidity, price stickiness, cost of adjustment, menu cost, holiday period, sticky price, rigid price, asymmetric price adjustment, monetary policy

Holiday Price Rigidity and Cost of Price Adjustment

Economica, Forthcoming, Emory Law and Economics Research Paper No. 9-41
Number of pages: 55 Posted: 31 Jan 2009
Daniel Levy, Georg Muller, Haipeng (Allan) Chen, Mark E. Bergen and Shantanu Dutta
Bar-Ilan University - Department of Economics, Strategic Pricing Group, University of Kentucky - Gatton College of Business and Economics, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 79 (665,218)
Citation 1

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6.

Operationalizing and Measuring Capabilities: An Application to High-Technology Markets

Number of pages: 35 Posted: 04 Feb 2001
Shantanu Dutta, Om Narasimhan and Surendra Rajiv
University of Southern California - Marshall School of Business, University of Minnesota - Twin Cities - Department of Marketing and Logistics Management and University of Chicago - Marketing Management
Downloads 380 (166,818)

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7.

Physicians' Persistence and its Implications for Their Response to Promotion of Prescription Drugs

Management Science, 2007
Number of pages: 32 Posted: 25 Sep 2007
Ramkumar Janakiraman, Shantanu Dutta, Catarina Sismeiro and Philip Stern
North Carolina State University - Department of Business Management, University of Southern California - Marshall School of Business, Imperial College London, Tanaka Business School and Loughborough University
Downloads 365 (174,410)
Citation 3

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Pharmaceuticals, Physician decision making, State dependence, choice models

8.

Channel Design, Coordination and Performance: Future Research Directions

Marketing Letter, Forthcoming, Tuck School of Business Working Paper No. 2010-80
Number of pages: 16 Posted: 14 May 2010 Last Revised: 18 Jun 2013
Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam J. Fein, Joseph Lajos, Scott Neslin, William T. Ross, Lisa K. Scheer and Qiong Wang
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Southern California - Marshall School of Business, Pembroke Consulting, University of Lausanne - School of Economics and Business Administration (HEC-Lausanne), Dartmouth College - Tuck School of Business, Pennsylvania State University - Department of Marketing, University of Missouri at Columbia - Department of Marketing and University of Oklahoma - Division of Marketing
Downloads 310 (208,241)

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Channels of distribution, customer relationship management, multiple channels and multi-level effects

9.

Empirical Tests of Optimal Cognitive Distance

ERIM Report Series Reference No. ERS-2004-007-ORG
Number of pages: 38 Posted: 09 Mar 2004
Stefan Wuyts, Massimo G. Colombo, Shantanu Dutta and Bart Nooteboom
Catholic University of Leuven (KUL), Politecnico di Milano, University of Southern California - Marshall School of Business and Tilburg University - Tilburg University School of Economics and Management
Downloads 303 (213,363)
Citation 3

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innovation, organizational learning, ICT, biotechnology, alliances

10.

Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets

Downloads 254 (256,009)
Citation 97

Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets

Bar-Ilan University, Economics Working Paper No. 2003
Number of pages: 39 Posted: 25 Apr 2003
Mark Zbaracki, Mark Ritson, Daniel Levy, Shantanu Dutta and Mark E. Bergen
University of Western Ontario - General Management Area Group, London Business School, Bar-Ilan University - Department of Economics, University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management
Downloads 254 (254,377)
Citation 97

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Managerial and Customer Costs of Price Adjustment: Direct Evidence from Industrial Markets

Review of Economics and Statistics, Vol. 86, No. 2, pp. 514-533, May 2004
Posted: 23 Oct 2003
Mark Zbaracki, Mark Ritson, Daniel Levy, Shantanu Dutta and Mark E. Bergen
University of Western Ontario - General Management Area Group, London Business School, Bar-Ilan University - Department of Economics, University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management

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Price rigidity, cost of price adjustment, managerial cost, customer cost, menu cost, information gathering cost, decision making cost, communication cost, negotiation cost, convex cost of adjustment

11.

Private Label Price Rigidity During Holiday Periods

Bar-Ilan University and Emory University Economics Working Paper No. 01-2005
Number of pages: 12 Posted: 20 Mar 2005
Georg Müller, Mark E. Bergen, Shantanu Dutta and Daniel Levy
Litholink Corporation, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and Bar-Ilan University - Department of Economics
Downloads 233 (278,690)

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Price rigidity, holidays, private label, national brand, social consumption

12.

Buying Cheap: Brand Switching During Economic Distress and Its Disparate Impact on Consumers

Manufacturing and Service Operations Management, forthcoming, Kilts Center at Chicago Booth Marketing Data Center Paper Forthcoming
Number of pages: 32 Posted: 11 Jul 2022 Last Revised: 26 Feb 2025
Shantanu Dutta, Divya Singhvi and Somya Singhvi
University of Southern California - Marshall School of Business, New York University (NYU) - Leonard N. Stern School of Business and USC Marshall School of Business
Downloads 213 (307,853)

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food security, inclusive retail operations, socially responsible operations, policy design, low-income households, economic distress, behavioral operations

13.

Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools

forthcoming at Marketing Science
Number of pages: 61 Posted: 16 Sep 2021
Botao Yang, Sha Yang and Shantanu Dutta
California State University, Long Beach - College of Business Administration, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business
Downloads 177 (360,251)
Citation 3

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B2B Marketing, E-commerce, Marketing Tools, Competition, Cognitive Hierarchy, Sales Response Parameters

14.

Non-Price Rigidity and Cost of Adjustment

Emory Law and Economics Research Paper No. 07-1
Number of pages: 32 Posted: 23 Jan 2007
Georg Muller, Mark E. Bergen, Shantanu Dutta and Daniel Levy
Strategic Pricing Group, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and Bar-Ilan University - Department of Economics
Downloads 175 (363,856)
Citation 2

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Non-Price Adjustment Mechanism, Cost of Adjustment, Price Rigidity, Holiday, Product Assortment, Product Introduction, Product Deletion, Sticky Price, Rigid Price, Menu Cost

15.

Beyond the Cost of Price Adjustment: Investments in Pricing Capital

Emory University Working Paper Series No. 2005-12
Number of pages: 37 Posted: 16 May 2005
Mark Zbaracki, Mark E. Bergen, Shantanu Dutta, Daniel Levy and Mark Ritson
University of Western Ontario - General Management Area Group, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business, Bar-Ilan University - Department of Economics and London Business School
Downloads 175 (363,856)
Citation 19

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Cost of Price Adjustment, Menu Cost, Managerial and Customer Costs of Price Adjustment, Pricing Capital, Price Rigidity, Sticky Prices, Rigid Prices, Micro-foundations, Allocative Efficiency, Price System, Endogenous Price Adjustment Cost

16.

Licensing Exchange - Insights from the Biopharmaceutical Industry

Marshall School of Business Working Paper No. MKT 07-08
Number of pages: 43 Posted: 01 Nov 2007 Last Revised: 14 Apr 2008
Stefan Wuyts and Shantanu Dutta
Tilburg University and University of Southern California - Marshall School of Business
Downloads 141 (436,311)

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biopharmaceutical industry, licensing exchange

17.

What Can the Price Gap between Branded and Private Label Products Tell Us About Markups?

Downloads 132 (460,040)
Citation 1

What Can the Price Gap between Branded and Private Label Products Tell Us About Markups?

NBER Working Paper No. w8426
Number of pages: 73 Posted: 14 Aug 2001 Last Revised: 11 Jul 2022
Robert Barsky, Mark E. Bergen, Shantanu Dutta and Daniel Levy
Research Department, Federal Reserve Bank of Chicago, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and Bar-Ilan University - Department of Economics
Downloads 132 (461,473)
Citation 1

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What Can the Price Gap between Branded and Private-Label Products Tell Us About Markups?

SCANNER DATA AND PRICE INDEXES, Robert Feenstra, Matthew Shapiro, eds., National Bureau of Economic Research (NBER); Studies in Income and Wealth, Vol. 64, pp. 165-225, 2003
Posted: 15 Feb 2004
Robert Barsky, Mark E. Bergen, Shantanu Dutta and Daniel Levy
Research Department, Federal Reserve Bank of Chicago, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and Bar-Ilan University - Department of Economics

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Markup, Retail and Wholesale Price, Marginal Cost, National Brand, Private Label, Transaction Price Data, Upper and Lower Bounds on Markup, Market Power, Advertisement, Quality

18.

How Does Enforcement Deter Gray Market Incidence?

Journal of Marketing: Vol. 70, No. 1, pp. 92-106, University of Alberta School of Business Research Paper No. 2013-371
Number of pages: 16 Posted: 26 Aug 2014
Kersi Antia, Mark E. Bergen, Shantanu Dutta and Robert Fisher
University of Western Ontario - Richard Ivey School of Business, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 70 (701,379)
Citation 6

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19.

The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains

Quarterly Journal of Economics, Vol. 112, No. 3, pp. 791-825, August 1997
Posted: 27 Feb 2005
Daniel Levy, Mark E. Bergen, Shantanu Dutta and Robert Venable
Bar-Ilan University - Department of Economics, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and Robert W. Baird & Co. Incorporated

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Menu Cost, Price Rigidity, Cost of Price Adjustment, Time-Dependent Pricing Rules, Item Pricing Law, Retail Supermarket Chain

20.

Price Adjustment at Multiproduct Retailers

Managerial and Decision Economics, Vol. 19, No. 2, pp. 81-120, March 1998
Posted: 27 Feb 2005
Daniel Levy, Shantanu Dutta, Mark E. Bergen and Robert Venable
Bar-Ilan University - Department of Economics, University of Southern California - Marshall School of Business, University of Minnesota - Carlson School of Management and Robert W. Baird & Co. Incorporated

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Price Adjustment Process, Multiproduct Retailer, Cost of Price Adjustment, Menu Cost

21.

Pricing as a Strategic Capability

MIT Sloan Management Review, Vol. 43, No. 3, pp. 61-66, Spring 2002
Posted: 21 Apr 2003
Shantanu Dutta, Mark E. Bergen, Daniel Levy, Mark Ritson and Mark Zbaracki
University of Southern California - Marshall School of Business, University of Minnesota - Carlson School of Management, Bar-Ilan University - Department of Economics, London Business School and University of Western Ontario - General Management Area Group

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22.

Heterogeneity in Price Rigidity: Evidence from a Case Study Using Micro-Level Data

Journal of Money, Credit and Banking, Vol. 34, No. 1, pp. 197-220, February 2002
Posted: 21 Mar 2003
Daniel Levy, Shantanu Dutta and Mark E. Bergen
Bar-Ilan University - Department of Economics, University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management

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Price Rigidity, Micro-Level Data, Retail Prices, Wholesale Prices, Exogeneous Cost Shocks, Information, Shock Persistence, Size of Shock, Flexible Prices

23.

Price Flexibility in Channels of Distribution: Evidence from Scanner Data

Journal of Economic Dynamics and Control, Vol. 26, No. 11, pp.1845-1900, September 2002
Posted: 21 Mar 2003
Shantanu Dutta, Mark E. Bergen and Daniel Levy
University of Southern California - Marshall School of Business, University of Minnesota - Carlson School of Management and Bar-Ilan University - Department of Economics

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Price Flexibility, Price Rigidity, Channels of Distribution, Scanner Data, Exogeneous Cost Changes, Frequency of Price Changes, Retail Price Rigidity, Wholesale Price Flexibility, Final Goods Prices, Intermediate Goods Prices

24.

Understanding Plural Forms: The Case of Reps and House Accounts

JOURNAL OF LAW, ECONOMICS, AND ORGANIZATION, Vol 11 No 1, Spring 1995
Posted: 29 Jul 2001
Shantanu Dutta, Mark E. Bergen, Jan B. Heide and George John
University of Southern California - Marshall School of Business, University of Minnesota - Carlson School of Management, Wisconsin School of Business and University of Minnesota - Twin Cities - Carlson School of Management

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25.

Combining Lab Experiments and Industry Practice Data in Transaction Cost Analysis: The Case of Competition as a Safeguard

Posted: 26 Oct 1999
Shantanu Dutta and George John
University of Southern California - Marshall School of Business and University of Minnesota - Twin Cities - Carlson School of Management

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26.

Menu Costs, Posted Prices, and Multiproduct Retailers

Journal of Money, Credit, and Banking, Vol. 31, No. 4, pp. 683-703, November 1999
Posted: 12 Nov 1998
Shantanu Dutta, Mark E. Bergen, Daniel Levy and Robert Venable
University of Southern California - Marshall School of Business, University of Minnesota - Carlson School of Management, Bar-Ilan University - Department of Economics and Robert W. Baird & Co. Incorporated

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Menu Cost, Posted Prices, Multiproduct Retailers, Time Dependent Pricing