Luiz Gustavo Mauro Cardoso

Faculdade São Luis

Professor

Rua Haddock Lobo, 400

São Paulo, 01414-902

Brazil

SCHOLARLY PAPERS

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Scholarly Papers (1)

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The Quest for Brand Value

CLADEA, 2006
Number of pages: 10 Posted: 04 Feb 2009 Last Revised: 12 May 2009
Luiz Gustavo Mauro Cardoso and Mauro Maia Laruccia
Faculdade São Luis and Pontifical Catholic University of Sao Paolo (PUCSP)
Downloads 298 (99,671)

Abstract:

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Brand, Valuation, Brand Valuation, and Economic Value Added