Jung Lee

Korea University

1 Anam-dong 5 ka

Seoul, 136-701

Korea, Republic of (South Korea)

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Scholarly Papers (1)

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A Hybrid Firm’s Pricing Strategy in Electronic Commerce under Channel Migration

International Journal of Electronic Commerce, 14(1), Fall 2009, pp. 11-54
Number of pages: 38 Posted: 09 Feb 2009 Last Revised: 02 Jun 2018
Singapore Management University, Korea University Business School, Korea University and Seoul National University
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Abstract:

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Business policy, channel migration, channel switching costs, empirical research, e-commerce, hybrid firm, loyalty, online channel, marketing, pricing models, pricing strategy