2100 Neil Avenue
538 Fisher Hall
Columbus, OH 43210
Ohio State University (OSU) - Department of Marketing and Logistics
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Social Influence, Mere Presence, Social Media, Social Networks, Ambiguity
Key words: agent recommendations, social influence, ambiguity, egocentric bias, anchoring and adjustment
consideration sets, ethics, decision making, framing, pick/reject, include/exclude
confirmatory bias, Food and Drug Administration, functional food health claims, functional foods, health consciousness
Bundling, consumer behavior, customization, preferences, marketing strategy, solution selling, and systems selling
Product retention, Product disposal, Compulsive hoarding, Waste avoidance, Product attachment
Sustainability; Scale Development; Environmental Marketing; Green Marketing; Motivated Reasoning
Social influence, Reasoning, Choice confidence, Social comparison, Reason-based choice, Public versus private behavior
inference-making, ambiguity, competition, egocentric bias, similarity
Willful ignorance, ethical attributes, ethical consumer behavior, morality, social comparison, sustainability
Bayesian estimation, psychological models, choice models
Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility
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