Rebecca Walker Reczek

Ohio State University (OSU) - Department of Marketing and Logistics

2100 Neil Avenue

538 Fisher Hall

Columbus, OH 43210

United States

  • Ohio State University (OSU) - Department of Marketing and Logistics

SCHOLARLY PAPERS

13

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CITATIONS
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25

Scholarly Papers (13)

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1.

Beyond the 'Like' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Journal of Marketing. Accepted May 2012; Forthcoming, November 2012
Number of pages: 52 Posted: 07 Jun 2012
Rebecca Walker Reczek, Cait Poynor Lamberton and Patricia M. West
Ohio State University (OSU) - Department of Marketing and Logistics, University of Pennsylvania and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,883 (7,934)

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Social Influence, Mere Presence, Social Media, Social Networks, Ambiguity

2.

Seeing the World Through GREEN-Tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products

Haws, Kelly L., Karen Page Winterich, and Rebecca Walker Naylor, “Seeing the World through GREEN-tinted Glasses: How Green Consumers’ Use Motivated Reasoning to Prefer Environmentally Friendly Products,” Journal of Consumer Psychology, 2013
Number of pages: 58 Posted: 26 Apr 2015
Kelly Haws, Karen Page Winterich and Rebecca Walker Reczek
Vanderbilt University - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 704 (35,174)

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Sustainability; Scale Development; Environmental Marketing; Green Marketing; Motivated Reasoning

3.

Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion

Number of pages: 62 Posted: 09 Jul 2010
Rebecca Walker Reczek, Cait Poynor Lamberton and David A. Norton
Ohio State University (OSU) - Department of Marketing and Logistics, University of Pennsylvania and University of Connecticut
Downloads 297 (101,245)
Citation 1

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Key words: agent recommendations, social influence, ambiguity, egocentric bias, anchoring and adjustment

4.

Do Less Ethical Consumers Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of Others

Number of pages: 42 Posted: 24 Oct 2015
Daniel Zane, Julie R. Irwin and Rebecca Walker Reczek
Ohio State University, Students, University of Texas - McCombs School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 281 (107,459)

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Willful ignorance, ethical attributes, ethical consumer behavior, morality, social comparison, sustainability

5.

Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding versus Including Product Alternatives

Journal of Marketing Research, Forthcoming
Number of pages: 52 Posted: 11 Feb 2009
Julie R. Irwin and Rebecca Walker Reczek
University of Texas - McCombs School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 233 (130,384)

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consideration sets, ethics, decision making, framing, pick/reject, include/exclude

6.

Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency

Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of pages: 15 Posted: 16 May 2012
Kelly Haws, Rebecca Walker Reczek, Robin A. Coulter and William O. Bearden
Vanderbilt University - Marketing, Ohio State University (OSU) - Department of Marketing and Logistics, University of Connecticut - Department of Marketing and affiliation not provided to SSRN
Downloads 232 (130,905)

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Product retention, Product disposal, Compulsive hoarding, Waste avoidance, Product attachment

7.

Same Destination, Different Paths: When and How Does Observing Others' Choices and Reasoning Alter Confidence in Our Own Choices?

Journal of Consumer Psychology, 2012, Mays Business School Research Paper No. 2012-63
Number of pages: 17 Posted: 16 May 2012
Cait Poynor Lamberton, Rebecca Walker Reczek and Kelly Haws
University of Pennsylvania, Ohio State University (OSU) - Department of Marketing and Logistics and Vanderbilt University - Marketing
Downloads 196 (153,752)

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Social influence, Reasoning, Choice confidence, Social comparison, Reason-based choice, Public versus private behavior

8.

Eating with a Purpose: Consumer Response to Functional Food Health Claims

Journal of Public Policy & Marketing, Vol. 28, No. 2, pp. 221-233, Fall 2009
Number of pages: 14 Posted: 22 Jan 2011 Last Revised: 22 Oct 2015
Rebecca Walker Reczek, Courney Droms and Kelly Haws
Ohio State University (OSU) - Department of Marketing and Logistics, affiliation not provided to SSRN and Vanderbilt University - Marketing
Downloads 188 (159,753)

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confirmatory bias, Food and Drug Administration, functional food health claims, functional foods, health consciousness

9.

Consumer Response to and Choice of Customized versus Standardized Systems

McCombs Research Paper Series No. MKT-04-09
Number of pages: 47 Posted: 19 May 2009 Last Revised: 10 Aug 2009
Neeraj Bharadwaj, Rebecca Walker Reczek and Frenkel Ter Hofstede
Independent, Ohio State University (OSU) - Department of Marketing and Logistics and University of Texas at Austin - Red McCombs School of Business
Downloads 160 (184,045)

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Bundling, consumer behavior, customization, preferences, marketing strategy, solution selling, and systems selling

10.

The Devil You (Don’t) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts

Journal of Consumer Research, Vol. 40, No. 4, 2013
Number of pages: 56 Posted: 05 Jan 2013
David A. Norton, Cait Poynor Lamberton and Rebecca Walker Reczek
University of Connecticut, University of Pennsylvania and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 122 (228,840)

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inference-making, ambiguity, competition, egocentric bias, similarity

11.

Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition

Journal of Marketing, Forthcoming
Number of pages: 66 Posted: 07 Jun 2017
Karen Page Winterich, Rebecca Walker Reczek and Julie R. Irwin
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Ohio State University (OSU) - Department of Marketing and Logistics and University of Texas - McCombs School of Business
Downloads 88 (286,096)

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Nonprofit Marketing, Donation, Memory, Identity, Product Disposition

12.

Models of Sequential Evaluation in Best-Worst Choice Tasks

Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby (2014) Models of Sequential Evaluation in Best-Worst Choice Tasks. Marketing Science 33(6):828-848. doi.org/10.1287/mksc.2014.0870
Posted: 02 Jun 2012 Last Revised: 19 Jan 2015
Tatiana L. Dyachenko, Rebecca Walker Reczek and Greg M. Allenby
Georgetown University - McDonough School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Ohio State University (OSU) - Department of Marketing and Logistics

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Bayesian estimation, psychological models, choice models

13.

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Journal of Marketing, Forthcoming
Posted: 12 Jul 2010
Michael Luchs, Rebecca Walker Reczek, Julie R. Irwin and Rajagopal Raghunathan
William & Mary, Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas - McCombs School of Business and University of Texas at Austin - Red McCombs School of Business

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Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility