Kristine Ehrich

University of San Diego - School of Business Administration

Assistant Professor

5998 Alcala Park

San Diego, CA 92110-2492

United States

SCHOLARLY PAPERS

1

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2

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16

Scholarly Papers (1)

1.

Willful Ignorance in the Request for Product Information

Journal of Marketing Research, Vol. 42, No. 3, pp. 266-277, 2005
Number of pages: 13 Posted: 11 Feb 2009
Kristine Ehrich and Julie R. Irwin
University of San Diego - School of Business Administration and University of Texas - McCombs School of Business
Downloads 378 (81,033)
Citation 2

Abstract:

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Decision Making, missing information, dissonance reduction, willful ignorance, avoidance, ethics, morality