Author Page for Suzanne B. Shu

1.

When Three Charms But Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings

Number of pages: 50 Posted: 11 Jun 2013 Last Revised: 12 Jul 2013

Kurt A. Carlson and Suzanne B. Shu

Mason School of Business, William and Mary and Cornell SC Johnson College of Business

Downloads 1,669 (21,006)

Citation 5

Abstract:

2.

Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect

Columbia Business School Research Paper No. 12-10

Number of pages: 32 Posted: 18 Jan 2012

John W. Payne, Namika Sagara, Suzanne B. Shu, Kirstin C. Appelt and Eric J. Johnson

Duke University - Marketing, Duke University - Fuqua School of Business, Cornell SC Johnson College of Business, University of British Columbia (UBC) - Sauder School of Business and Columbia University - Columbia Business School, Marketing

Downloads 595 (88,393)

Citation 15

Abstract:

3.

Nudging Persistence After Failure Through Emergency Reserves

Sharif, M.A. & Shu, S.B. (2021). Nudging Persistence After Failure Through Emergency Reserves. Organizational Behavior and Human Decision Processes, 163, 17-29.

Number of pages: 57 Posted: 18 May 2021

Marissa Sharif and Suzanne B. Shu

University of Pennsylvania - The Wharton School and Cornell SC Johnson College of Business

Downloads 196 (294,913)

Citation 8

Abstract:

4.

The Rule of Three: How the Third Event Signals the Emergence of a Streak

Number of pages: 34 Posted: 11 Jun 2013

Kurt A. Carlson and Suzanne B. Shu

Mason School of Business, William and Mary and Cornell SC Johnson College of Business

Downloads 156 (360,474)

Citation 4

Abstract:

5.

The Pivotal Role of Fairness: Which Consumers Like Annuities?

Downloads 99 (508,988)

2

The Pivotal Role of Fairness: Which Consumers Like Annuities?

NBER Working Paper No. w25067

Number of pages: 24 Posted: 24 Sep 2018 Last Revised: 30 Jun 2023

Suzanne B. Shu, Robert Zeithammer and John W. Payne

Cornell SC Johnson College of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Marketing

Downloads 99 (513,144)

Abstract:

The Pivotal Role of Fairness: Which Consumers Like Annuities?

Financial Planning Review, Vol. 1, Issue 3-4, September-December 2018

Posted: 12 Nov 2019

Suzanne B. Shu, Robert Zeithammer and John W. Payne

Cornell SC Johnson College of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Marketing

Abstract:

6.

Social Security Claiming Intentions: Psychological Ownership, Loss Aversion, and Information Displays

NBER Working Paper No. w31499

Number of pages: 66 Posted: 24 Jul 2023

Suzanne B. Shu and John W. Payne

Cornell SC Johnson College of Business and Duke University - Marketing

Downloads 7 (1,119,778)

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7.

Procrastination of Enjoyable Experiences

Posted: 20 Oct 2009

Suzanne B. Shu and Ayelet Gneezy

Cornell SC Johnson College of Business and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

8.

The Effect of Mere Touch on Perceived Ownership

Journal of Consumer Research, Forthcoming

Posted: 20 Feb 2009

Joann Peck and Suzanne B. Shu

University of Wisconsin-Madison, Wisconsin School of Business and Cornell SC Johnson College of Business

Suzanne B. Shu

Cornell SC Johnson College of Business

University of California, Los Angeles - Anderson School of Management

Assistant Professor

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Scholarly Papers (8)

When Three Charms But Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings

Abstract:

Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect

Abstract:

Nudging Persistence After Failure Through Emergency Reserves

Abstract:

The Rule of Three: How the Third Event Signals the Emergence of a Streak

Abstract:

The Pivotal Role of Fairness: Which Consumers Like Annuities?

The Pivotal Role of Fairness: Which Consumers Like Annuities?

Abstract:

The Pivotal Role of Fairness: Which Consumers Like Annuities?

Abstract:

Social Security Claiming Intentions: Psychological Ownership, Loss Aversion, and Information Displays

Abstract:

Procrastination of Enjoyable Experiences

Abstract:

The Effect of Mere Touch on Perceived Ownership

Abstract: