Suzanne B. Shu

University of California, Los Angeles - Anderson School of Management

Assistant Professor

110 Westwood Plaza

Los Angeles, CA 90095-1481

United States

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

1.

When Three Charms But Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings

Number of pages: 50 Posted: 11 Jun 2013 Last Revised: 12 Jul 2013
Kurt A. Carlson and Suzanne B. Shu
Mason School of Business, William and Mary and University of California, Los Angeles - Anderson School of Management
Downloads 922 (24,367)

Abstract:

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behavioral decision making, impression formation, perception, set size effect

2.

Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect

Columbia Business School Research Paper No. 12-10
Number of pages: 32 Posted: 18 Jan 2012
Duke University - Marketing, Duke University - Fuqua School of Business, University of California, Los Angeles - Anderson School of Management, University of British Columbia (UBC) - Sauder School of Business and Columbia Business School - Marketing
Downloads 516 (53,282)
Citation 3

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Behavioral Economics, Personal Finance, Expectations

3.

The Rule of Three: How the Third Event Signals the Emergence of a Streak

Number of pages: 34 Posted: 11 Jun 2013
Kurt A. Carlson and Suzanne B. Shu
Mason School of Business, William and Mary and University of California, Los Angeles - Anderson School of Management
Downloads 48 (395,528)

Abstract:

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4.

The Pivotal Role of Fairness: Which Consumers Like Annuities?

NBER Working Paper No. w25067
Number of pages: 24 Posted: 24 Sep 2018
Suzanne B. Shu, Robert Zeithammer and John W. Payne
University of California, Los Angeles - Anderson School of Management, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Marketing
Downloads 39 (428,883)
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5.

Procrastination of Enjoyable Experiences

Posted: 20 Oct 2009
Suzanne B. Shu and Ayelet Gneezy
University of California, Los Angeles - Anderson School of Management and University of California, San Diego (UCSD) - Rady School of Management

Abstract:

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Procrastination, positive experiences

6.

The Effect of Mere Touch on Perceived Ownership

Journal of Consumer Research, Forthcoming
Posted: 20 Feb 2009
Joann Peck and Suzanne B. Shu
University of Wisconsin-Madison, Wisconsin School of Business and University of California, Los Angeles - Anderson School of Management

Abstract:

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touch, perceived ownership, endowment effect, haptics