Cait Poynor Lamberton

University of Pittsburgh - Katz Graduate School of Business

Assistant Professor of Marketing

Marketing Department

364 Mervis Hall

Pittsburgh, PA 15260

United States

SCHOLARLY PAPERS

24

DOWNLOADS
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CITATIONS
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SSRN RANKINGS

Top 30,783

in Total Papers Citations

7

Scholarly Papers (24)

1.

Beyond the 'Like' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Journal of Marketing. Accepted May 2012; Forthcoming, November 2012
Number of pages: 52 Posted: 07 Jun 2012
Rebecca Walker Reczek, Cait Poynor Lamberton and Patricia M. West
Ohio State University (OSU) - Department of Marketing and Logistics, University of Pittsburgh - Katz Graduate School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,152 (8,990)

Abstract:

Social Influence, Mere Presence, Social Media, Social Networks, Ambiguity

2.

When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of Marketing, July 2012
Number of pages: 51 Posted: 05 Oct 2011 Last Revised: 30 Aug 2014
Cait Poynor Lamberton and Randall L Rose
University of Pittsburgh - Katz Graduate School of Business and University of South Carolina
Downloads 894 (10,272)

Abstract:

sharing, marketing communications, risk, competition, pooled resources, social similarity

3.

Great Expectations?! Assortment Size, Expectations and Satisfaction

Journal of Marketing Research, 2008, Marshall School of Business Working Paper No. MKT 24-09
Number of pages: 43 Posted: 05 Mar 2009 Last Revised: 19 Apr 2009
Kristin Diehl and Cait Poynor Lamberton
University of Southern California - Marshall School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 473 (40,549)
Citation 3

Abstract:

Assortment Size, Expectation Disconfirmation, Satisfaction, Choice Overload, Information Overload

4.

Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion

Number of pages: 62 Posted: 09 Jul 2010
Rebecca Walker Reczek, Cait Poynor Lamberton and David A. Norton
Ohio State University (OSU) - Department of Marketing and Logistics, University of Pittsburgh - Katz Graduate School of Business and University of Connecticut
Downloads 259 (85,067)
Citation 2

Abstract:

Key words: agent recommendations, social influence, ambiguity, egocentric bias, anchoring and adjustment

5.

A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments

Forthcoming (2013), Journal of Public Policy and Marketing
Number of pages: 50 Posted: 08 Jun 2012 Last Revised: 18 Jun 2012
Cait Poynor Lamberton
University of Pittsburgh - Katz Graduate School of Business
Downloads 193 (100,423)

Abstract:

taxes, satisfaction, allocation, tax choice, psychology, reactance

6.

Eliciting Taxpayer Preferences Increases Tax Compliance

Number of pages: 57 Posted: 11 Dec 2013 Last Revised: 24 Apr 2014
Cait Poynor Lamberton, Jan‐Emmanuel De Neve and Michael I. Norton
University of Pittsburgh - Katz Graduate School of Business, University of Oxford and Harvard Business School - Marketing Unit
Downloads 158 (95,910)

Abstract:

7.

Retail Choice Architecture: The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice

Journal of Consumer Research, Vol. 40, 2013
Number of pages: 19 Posted: 23 Jan 2014
Cait Poynor Lamberton and Kristin Diehl
University of Pittsburgh - Katz Graduate School of Business and University of Southern California - Marshall School of Business
Downloads 138 (94,722)

Abstract:

assortment, marketing, consumer behavior, attribute, benefit, construal-level, choice

8.

Smart Subcategories: How Assortment Formats Influence Consumer Learning and Satisfaction

Journal of Consumer Research, Vol. 37, No. 1, pp. 159-175, June 2010
Number of pages: 48 Posted: 08 Jul 2010
Cait Poynor Lamberton and Stacy Wood
University of Pittsburgh - Katz Graduate School of Business and North Carolina State University - Poole College of Management
Downloads 123 (155,723)

Abstract:

Learning, Expertise, Prior Knowledge, Categorization, Retailing, Expectations

9.

The Effects of Benefit and Feature-Based Assortment Structures on Similarity Perceptions and Strength of Preference

Number of pages: 51 Posted: 15 Jul 2010
Cait Poynor Lamberton and Kristin Diehl
University of Pittsburgh - Katz Graduate School of Business and University of Southern California - Marshall School of Business
Downloads 116 (172,610)

Abstract:

assortment structure, similarity perceptions, strength of preference, consumer goals, feature-benefit correlation

10.

Same Destination, Different Paths: When and How Does Observing Others' Choices and Reasoning Alter Confidence in Our Own Choices?

Journal of Consumer Psychology, 2012, Mays Business School Research Paper No. 2012-63
Number of pages: 17 Posted: 16 May 2012
Cait Poynor Lamberton, Rebecca Walker Reczek and Kelly Haws
University of Pittsburgh - Katz Graduate School of Business, Ohio State University (OSU) - Department of Marketing and Logistics and Vanderbilt University – Marketing
Downloads 113 (140,838)
Citation 1

Abstract:

Social influence, Reasoning, Choice confidence, Social comparison, Reason-based choice, Public versus private behavior

11.

Seize the Day! Encouraging Indulgence for the Hyperopic Consumer

Journal of Consumer Research, Vol. 35, No. 4, December 2008, Pages 680-691
Number of pages: 45 Posted: 24 Apr 2009 Last Revised: 22 Oct 2011
Kelly Haws and Cait Poynor Lamberton
Vanderbilt University – Marketing and University of Pittsburgh - Katz Graduate School of Business
Downloads 103 (183,349)
Citation 1

Abstract:

hyperopia, indulgence, long-term goals, self-control

12.

The Devil You (Don’t) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts

Journal of Consumer Research, Vol. 40, No. 4, 2013
Number of pages: 56 Posted: 05 Jan 2013
David A. Norton, Cait Poynor Lamberton and Rebecca Walker Reczek
University of Connecticut, University of Pittsburgh - Katz Graduate School of Business and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 89 (201,564)

Abstract:

inference-making, ambiguity, competition, egocentric bias, similarity

13.

Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative and Competitive Mindsets

Number of pages: 41 Posted: 11 Jul 2014
Cait Poynor Lamberton, Ainslie Schultz and Jesper H. Nielsen
University of Pittsburgh - Katz Graduate School of Business, University of Arizona - Department of Marketing and University of Arizona - Department of Marketing
Downloads 73 (212,625)

Abstract:

cooperation, competition, self-regulation, self-sufficiency, income

14.

Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals

Journal of Consumer Research. Volume 35, Issue 5, Page 772–787, Feb 2009,
Number of pages: 16 Posted: 24 Apr 2009 Last Revised: 22 Oct 2011
Cait Poynor Lamberton and Kelly Haws
University of Pittsburgh - Katz Graduate School of Business and Vanderbilt University – Marketing
Downloads 61 (266,168)

Abstract:

categorization, self-control, motivated reasoning, indulgence, restriction, goal pursuit

15.

When and Why We Partner in Crime: Comparing the Unethical Decisions of Dyads and Individuals

Posted: 07 Mar 2015
Hristina Nikolova, Cait Poynor Lamberton and Nicole Verrochi Coleman
Boston College, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Marketing Group

Abstract:

unethical behavior, cheating, dishonesty, dyads, joint decision-making

16.

Measuring Empathetic Care: Development and Validation of a Self-Report Scale

Journal of Applied Gerontology, Forthcoming
Number of pages: 27 Posted: 28 Dec 2013
Cait Poynor Lamberton, Carrie R. Leana and John Williams
University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh
Downloads 17 (422,654)

Abstract:

empathetic care, CNA, caregiving, emotions

17.

Organizing Products with Complements versus Substitutes: Effects on Store Preferences as a Function of Effort and Assortment Perceptions

Journal of Retailing, 91 (1), March, 1-18, 2015
Number of pages: 18 Posted: 11 Feb 2015
Kristin Diehl, Erica van Herpen and Cait Poynor Lamberton
University of Southern California - Marshall School of Business, Wageningen UR and University of Pittsburgh - Katz Graduate School of Business
Downloads 13 (363,365)

Abstract:

Assortment organization, decision effort, substitutes, complements, hedonic, utilitarian

18.

Unpacking the Surprise Box: How Loss of Control Decreases Men's Preference for Surprise Offerings

Posted: 07 Mar 2017
Aleksandra Kovacheva, Hristina Nikolova and Cait Poynor Lamberton
University of Pittsburgh, Boston College and University of Pittsburgh - Katz Graduate School of Business

Abstract:

Surprise, Uncertainty, Agency, Control, Gender

19.

Will I Pay for Your Pleasure? Consumers' Perceptions of Negative Externalities and Responses to Pigovian Taxes

Number of pages: 51 Posted: 25 Apr 2016
Paula Fitzgerald, Cait Poynor Lamberton and Michael Walsh
West Virginia University - College of Business & Economics, University of Pittsburgh - Katz Graduate School of Business and West Virginia University - College of Business & Economics
Downloads 0 (378,000)

Abstract:

taxes, consumer behavior, perceptions, public policy, externalities

20.

More than a Feeling: The Role of Empathetic Care in Promoting Safety in Healthcare

Number of pages: 48 Posted: 17 Apr 2016
Carrie R. Leana, Jirs Meuris and Cait Poynor Lamberton
University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh, Katz Graduate School of Business, Students and University of Pittsburgh - Katz Graduate School of Business
Downloads 0 (363,365)

Abstract:

21.

Moderation by Extremes: Biases in Reward Perceptions Drive Compromise Effects in Financial Bundles

Number of pages: 36 Posted: 10 Feb 2016
Peggy Liu, Cait Poynor Lamberton and Kelly Haws
Duke University - Marketing, University of Pittsburgh - Katz Graduate School of Business and Vanderbilt University – Marketing
Downloads 0 (412,704)

Abstract:

financial portfolio; compromise effect; extremeness aversion; bundles; risk; reward

22.

Consumer Sharing: Collaborative Consumption, from Theoretical Roots to New Opportunities

Cambridge Handbooks in Psychology (No. 0) Publisher: Cambridge University Press Print Publication Year: 2015 Online Publication Date: 20151005 Online ISBN: 9781107706552 Hardback ISBN: 9781107069206 Paperback ISBN: 9781107641426
Number of pages: 54 Posted: 03 Feb 2016
Cait Poynor Lamberton
University of Pittsburgh - Katz Graduate School of Business
Downloads 0 (185,597)

Abstract:

sharing, collaborative consumption, consumer behavior

23.

Collaborative Consumption: A Goal-Based Framework

Lamberton, Cait (2016), "Collaborative Consumption: a goal-based framework," Current Opinion in Psychology, 1 (10), 55-69.
Number of pages: 16 Posted: 02 Feb 2016
Cait Poynor Lamberton
University of Pittsburgh - Katz Graduate School of Business
Downloads 0 (346,568)

Abstract:

sharing, consumer behavior, collaborative consumption

24.

Taking Stock of the Digital Revolution: A Critical Analysis and Agenda for Digital, Social Media, and Mobile Marketing Research

Saïd Business School WP 2015-16,
Number of pages: 66 Posted: 16 Oct 2015
Cait Poynor Lamberton and Andrew T. Stephen
University of Pittsburgh - Katz Graduate School of Business and University of Oxford - Said Business School
Downloads 0 (104,795)

Abstract: