Monica Cortinas

Universidad Pública de Navarra

Campus Arrosadía

Pamplona, Navarra 31006

Spain

Public University of Navarre

Campus de Arrosadía

Pamplona, Navarra 31006

Spain

SCHOLARLY PAPERS

3

DOWNLOADS

924

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Video Game Players’ Purchase Behaviour of Different Types of In-Game Goods

Number of pages: 46 Posted: 08 Mar 2020
Xiaowei Cai, Javier Cebollada, Javier Cebollada, Monica Cortinas and Monica Cortinas
Public University of Navarre, Universidad Publica de NavarraUniversidad Publica de Navarra and Public University of NavarreUniversidad Pública de Navarra
Downloads 592 (83,329)
Citation 1

Abstract:

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In-game goods, grounded theory, purchase behaviour

2.

What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services

Number of pages: 21 Posted: 08 Jan 2018 Last Revised: 27 Mar 2019
Monica Cortinas, Monica Cortinas, Raquel Chocarro and Margarita Elorz
Public University of NavarreUniversidad Pública de Navarra, University of Navarra and University of Navarra
Downloads 190 (284,101)
Citation 1

Abstract:

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Omnichannel, Multi Channel, Segmentation, Distribution Services, Channel Policies, Online Distribution

3.

Complementarity or Substitutability Between Traditional and Mobile Gaming. An Empirical Study Among Players of Traditional Gaming in China

Number of pages: 56 Posted: 01 Apr 2020
Xiaowei Cai, Javier Cebollada, Javier Cebollada, Monica Cortinas and Monica Cortinas
Public University of Navarre, Universidad Publica de NavarraUniversidad Publica de Navarra and Public University of NavarreUniversidad Pública de Navarra
Downloads 142 (364,105)

Abstract:

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Switching from traditional to mobile gaming, Video game player segmentation, Pull-Pull-Mooring (PPM) theory, Lineal regression, K-mean clustering