Monica Cortinas

Universidad Pública de Navarra

Campus Arrosadía

Pamplona, Navarra 31006

Spain

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Scholarly Papers (1)

1.

What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services

Number of pages: 21 Posted: 08 Jan 2018 Last Revised: 27 Mar 2019
Monica Cortinas, Raquel Chocarro and Margarita Elorz
Universidad Pública de Navarra, University of Navarra and University of Navarra
Downloads 41 (418,350)

Abstract:

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Omnichannel, Multi Channel, Segmentation, Distribution Services, Channel Policies, Online Distribution