Monica Cortinas

Universidad Pública de Navarra

Campus Arrosadía

Pamplona, Navarra 31006

Spain

SCHOLARLY PAPERS

3

DOWNLOADS

158

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services

Number of pages: 21 Posted: 08 Jan 2018 Last Revised: 27 Mar 2019
Monica Cortinas, Raquel Chocarro and Margarita Elorz
Universidad Pública de Navarra, University of Navarra and University of Navarra
Downloads 92 (304,332)

Abstract:

Loading...

Omnichannel, Multi Channel, Segmentation, Distribution Services, Channel Policies, Online Distribution

2.

Video Game Players’ Purchase Behaviour of Different Types of In-Game Goods

Number of pages: 46 Posted: 08 Mar 2020
Xiaowei Cai, Javier Cebollada and Monica Cortinas
Public University of Navarre, Universidad Publica de NavarraUniversidad Publica de Navarra and Universidad Pública de Navarra
Downloads 39 (464,945)

Abstract:

Loading...

In-game goods, grounded theory, purchase behaviour

3.

Complementarity or Substitutability Between Traditional and Mobile Gaming. An Empirical Study Among Players of Traditional Gaming in China

Number of pages: 56 Posted: 01 Apr 2020
Xiaowei Cai, Javier Cebollada and Monica Cortinas
Public University of Navarre, Universidad Publica de NavarraUniversidad Publica de Navarra and Universidad Pública de Navarra
Downloads 27 (523,376)

Abstract:

Loading...

Switching from traditional to mobile gaming, Video game player segmentation, Pull-Pull-Mooring (PPM) theory, Lineal regression, K-mean clustering