Elina Jaakkola

affiliation not provided to SSRN

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Scholarly Papers (1)

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Critical Innovation Characteristics Influencing the Acceptability of a New Pharmaceutical Product Format

Journal of Marketing Management, Vol. 23, No. 3/4, pp. 327-346
Posted: 19 Feb 2009
Elina Jaakkola and Maija Renko
affiliation not provided to SSRN and University of Illinois at Chicago

Abstract: