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Richard Mannix

European Business School (UK)

Regent's College

Regent's Park

London, NW1 4NS

United Kingdom

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

Determinants of Undergraduate Level Business School Choice in the UK: The Role of Research Reputation

Academy of Marketing Conference, 2008
Number of pages: 14 Posted: 25 Feb 2009
Ibrahim Sirkeci and Richard Mannix
European Business School London, Regent's College and European Business School (UK)
Downloads 183 (415,884)

Abstract:

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role of research, marketing of education, business schools, UK, research reputation