Lauren Labrecque

Loyola University of Chicago

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

An Integrated Marketing Communications Perspective on Social Media Metrics

International Journal of Integrated Marketing Communications, Spring 2013
Number of pages: 31 Posted: 17 Jun 2013 Last Revised: 08 Feb 2016
Victor A. Barger and Lauren Labrecque
University of Wisconsin-Whitewater and Loyola University of Chicago
Downloads 2,457 (5,396)

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social media, metrics, integrated marketing communications

2.

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)Similarity When Sequentially Sampling Products

Biswas, Dipayan, Lauren Labrecque, Donald R. Lehmann, and Ereni Markos (2014), “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products,” Journal of Marketing, 78 (1), 112-126., Columbia Business School Research Paper No. 15-36
Number of pages: 29 Posted: 27 Mar 2015 Last Revised: 20 Apr 2015
Dipayan Biswas, Lauren Labrecque, Donald R. Lehmann and Ereni Markos
University of South Florida, Loyola University of Chicago, Columbia Business School - Marketing and Suffolk University
Downloads 153 (200,052)

Abstract:

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sensory cues, sequential and order effects, sampling, sensory habituation and traces, retail displays

3.

The Marketers' Prismatic Palette: A Review of Color Research and Future Directions

Posted: 01 Jul 2012
Lauren Labrecque and Vanessa Patrick
Loyola University of Chicago and University of Houston - C.T. Bauer College of Business

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