Yi Zhao

Georgia State University - Department of Marketing

Assistant Professor

United States

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

1.
Downloads 1,059 ( 19,444)

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science
Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)
Downloads 1,059 (19,092)

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Learning Models, Choice Models, Product Reviews

Modeling Consumer Learning from Online Product Reviews

Marketing Science, Vol. 32, No. 1, 2013; pp. 153-169; DOI: 10.1287/mksc.1120.0755
Posted: 13 Nov 2013
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

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learning models, choice models, product reviews

2.

Modeling the Intra Household Behavioral Interaction

Number of pages: 45 Posted: 17 Mar 2009
University of Southern California - Marshall School of Business, Georgia State University - Department of Marketing, New York University (NYU) - Leonard N. Stern School of Business and Hong Kong University of Science & Technology (HKUST)
Downloads 362 (80,298)

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Autologistic choice model, Joint Consumption, Behavioral interaction, Family member decision-making, and Hierarchical Bayesian analysis

3.

Modeling the Under Reporting Bias in Panel Survey Data

Number of pages: 42 Posted: 08 Oct 2009
Sha Yang, Yi Zhao and Ravi Dhar
University of Southern California - Marshall School of Business, Georgia State University - Department of Marketing and Yale School of Management - International Center for Finance
Downloads 247 (121,572)

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Panel Survey Data Analysis, Measurement Error, Underreporting, Bayesian Analysis

4.

The Effect of Affordable Care Act on the Competition in the Post Patent Ethical Drug Market

International Journal of Pharmaceutical and Healthcare Marketing, 2014, 8(3).
Number of pages: 48 Posted: 08 Sep 2014
Yu Yu and Yi Zhao
AIG and Georgia State University - Department of Marketing
Downloads 72 (318,754)

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Post patent ethical drug market; Competition among Brand and Generic Drugs; Obamacare; Patient Protection and Affordable Care Act; Switching cost.