Christian Schulze

Frankfurt School of Finance & Management

Assistant Professor

Adickesallee 32-34

Frankfurt am Main, 60322

Germany

http://fs.de/schulze

SCHOLARLY PAPERS

3

DOWNLOADS

126

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Customer Return Rate Evolution

Number of pages: 33 Posted: 02 Aug 2021 Last Revised: 16 Aug 2022
Siham El Kihal, Tulin Erdem, Christian Schulze and Weiqing Zhang
Frankfurt School of Finance & Management, New York University (NYU) - Leonard N. Stern School of Business, Frankfurt School of Finance & Management and New York University (NYU) - Leonard N. Stern School of Business
Downloads 126 (324,410)

Abstract:

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online retailing, customer return rates, customer-retailer relationship, customer value

2.

Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation

Journal of Marketing, Vol. 76, 17-32, March 2012
Posted: 30 Aug 2014
Christian Schulze, Bernd Skiera and Thorsten Wiesel
Frankfurt School of Finance & Management, Goethe University Frankfurt and University of Groningen

Abstract:

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customer equity, valuation, shareholder value, customer lifetime value, leverage effect

3.

Not all Fun and Games: Viral Marketing for Utilitarian Products

Journal of Marketing: January 2014, Vol. 78, No. 1, pp. 1-19
Posted: 30 Jul 2014 Last Revised: 06 Aug 2014
Christian Schulze, Lisa Schöler and Bernd Skiera
Frankfurt School of Finance & Management, Goethe University Frankfurt - Faculty of Economics and Business Administration and Goethe University Frankfurt

Abstract:

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social media marketing, viral marketing, utilitarian, sharing mechanisms, Facebook, apps