Thomas Gruen

University of Colorado at Colorado Springs

Professor of Marketing

1420 Austin Bluffs Parkway

Colorado Springs, CO 80933-7150

United States

http://www.uccs.edu/tgruen

SCHOLARLY PAPERS

3

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CITATIONS
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38

Scholarly Papers (3)

1.

Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing

Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14 Posted: 06 Apr 2010 Last Revised: 29 May 2010
Michael Ahearne, CB Bhattacharya and Thomas Gruen
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads 479 (58,084)
Citation 3

Abstract:

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identification, social identity theory, extra-role behavior, branding, buying behavior

2.

If Looks Could Sell: Moderation and Mediation of the Attractiveness Effect on Salesperson Performance

International Journal of Research in Marketing, Vol. 16, No. 4, pp. 269-284, 1999
Number of pages: 16 Posted: 06 Apr 2010
Michael Ahearne, Thomas Gruen and Cheryl Jarvis
University of Houston - C.T. Bauer College of Business, University of Colorado at Colorado Springs and Southern Illinois University at Carbondale - College of Business
Downloads 298 (100,822)

Abstract:

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Relationship length; Attractiveness; Performance; Source effects

3.

When the Product is Complex, Does the Advertisement's Conclusion Matter?

Journal of Business Research,Vol. 48, No. 1, pp. 55-62, 2000
Number of pages: 8 Posted: 06 Apr 2010 Last Revised: 13 May 2014
Thomas Gruen, M. Kim Saxton and Michael Ahearne
University of Colorado at Colorado Springs, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 90 (282,008)

Abstract:

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Advertising, Conclusion, Open and Closed Ended