Zsuzsanna Vargha

Max Planck Society for the Advancement of the Sciences - Max Planck Institute for the Study of Societies

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Markets from Interactions: The Technology of Mass Personalization in Consumer Banking

Number of pages: 35 Posted: 02 Mar 2009 Last Revised: 29 Jul 2014
Zsuzsanna Vargha
Max Planck Society for the Advancement of the Sciences - Max Planck Institute for the Study of Societies
Downloads 227 (154,898)

Abstract:

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sociology, embeddedness, digital persona, CRM, financial services, cross-selling