junfeng zhang

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

Product Development Strategy, Product Innovation Performance, and the Mediating Role of Knowledge Utilization: Evidence from Subsidiaries in China

Journal of International Marketing, Vol. 17, No. 2, pp. 42-58, June 2009
Posted: 28 Feb 2012
junfeng zhang, Anthony Di Benedetto and Scott Hoenig
affiliation not provided to SSRN, Temple University and affiliation not provided to SSRN

Abstract:

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2.

What Contributes to the Enhanced Use of Customer, Competition and Technology Knowledge for Product Innovation Performance? A Survey of Multinational Companies’ Subsidiaries Operating in China

Industrial Marketing Management, Vol. 38, No. 2, pp. 207-218, February 2009
Posted: 28 Feb 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, Temple University, Temple University - Department of Marketing and Supply Chain Management and Temple University - Department of Strategic Management

Abstract:

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