Dr. Christy Selvarani

Urumu Dhanalakshmi College

Reader

Kattur

Tiruchirapalli, Tiruchirapalli 620019

India

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Psychographic Segmentation of Young Adult Consumers - A Key to Developing Sustainable Marketing Strategies

Global Journal of Arts & Management. ISSN 2249-2658 (ONLINE): 2249-264X (PRINT) - Rising Research Journal publication, 2011.
Number of pages: 9 Posted: 27 Feb 2014
Theresa Nithila Vincent and Dr. Christy Selvarani
Christ (Deemed to be University) and Urumu Dhanalakshmi College
Downloads 596 (49,012)

Abstract:

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Psychographic Segmentation, Youth, Consumer Behaviour

2.

Problems Faced by Knit Ware Unit Workers in Tiruppur District, Tamil Nadu - Empirical Study

Number of pages: 23 Posted: 07 Jul 2009
Dr. Krishnamurthy Ravichandran and Dr. Christy Selvarani
King Saud University and Urumu Dhanalakshmi College
Downloads 352 (92,960)

Abstract:

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Handloom, Knitware