Edward Malthouse

Northwestern University

Sills Professor of Integrated Marketing Communications

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

6

DOWNLOADS
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1,284

SSRN CITATIONS
Rank 29,636

SSRN RANKINGS

Top 29,636

in Total Papers Citations

15

CROSSREF CITATIONS

14

Scholarly Papers (6)

1.
Downloads 295 (143,550)
Citation 5

The Customer Engagement Ecosystem

Number of pages: 48 Posted: 23 Nov 2015
Ewa Maslowska, Edward Malthouse and Tom Collinger
Northwestern University, Northwestern University and Northwestern University
Downloads 212 (198,125)
Citation 2

Abstract:

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customer engagement, co-creation, customer experiences, non-purchase behaviors, social media marketing

The Customer Engagement Ecosystem

Number of pages: 8 Posted: 23 Nov 2015
Ewa Maslowska, Edward Malthouse and Tom Collinger
Northwestern University, Northwestern University and Northwestern University
Downloads 83 (406,508)
Citation 4

Abstract:

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user generated content, social media, engagement, elaboration likelihood model, co-creation

2.

Capturing Consumer Experiences: A Context-Specific Approach to Measuring Engagement

Journal of Advertising Research, Forthcoming
Number of pages: 48 Posted: 21 May 2015
Mathew S. Isaac, Bobby Calder and Edward Malthouse
Northwestern University - Kellogg School of Management, Independent and Northwestern University
Downloads 292 (145,092)
Citation 1

Abstract:

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engagement, experience, satisfaction, validity, advertising

3.

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Journal of Interactive Marketing, 27 (2013) 270–280
Number of pages: 11 Posted: 21 May 2015
Northwestern University, ESCP Europe, Goethe University Frankfurt, Roland Berger Strategy Consultants and Chinese University of Hong Kong
Downloads 268 (158,314)
Citation 2

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Customer relationship management, social media, engagement, information technology, customer insight, employees, key performance indicators

4.

Are Revived Customers as Good as New?

Number of pages: 37 Posted: 12 Mar 2009 Last Revised: 25 May 2016
Shyam Gopinath, Robert Blattberg and Edward Malthouse
Indiana University - Kelley School of Business - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and Northwestern University
Downloads 247 (171,564)
Citation 2

Abstract:

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Pareto/NBD Model, Hierarchical Bayes, Purchase Rate, Revived Customer, Habitual Behavior, Non-contractual Setting

5.

Value Fusion: The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media

Number of pages: 25 Posted: 08 Aug 2013
Department of Management, Innovation and Entrepreneurship, Ghent University, Radboud University Nijmegen - Institute for Management Research, Northwestern University, Radboud University Nijmegen - Institute for Management Research, George Mason University, University of Massachusetts and National Taiwan University - College of Management
Downloads 152 (264,458)
Citation 1

Abstract:

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Value Fusion, Mobile Technologies, Firm Value, Customer Value, Experiential Value, Customer Lifetime Value, Customer Engagement Value, Social Media

6.

Did You Hear? Consumers Tune in to Multimedia Marketing

Marketing Health Services, Summer 2002, Vol. 22 Issue 2, pp. 16-20
Number of pages: 5 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Vanderbilt University - MarketingVanderbilt University - Marketing, Independent, Northwestern University and Indiana University Bloomington
Downloads 30 (623,201)

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