Sangwoo Shin

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

Disentangling Preferences and Learning in Brand Choice Models

Simon School Working Paper No. FR 11-27
Number of pages: 50 Posted: 18 Jun 2011
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester
Downloads 117 (268,797)
Citation 15

Abstract:

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Bayesian Learning, Brand Choice, Heterogeneity, Preferences, State Dependence, MCMC

Disentangling Preferences and Learning in Brand Choice Models

Marketing Science, Vol. 31, No. 1, 2012; pp. 115-137; DOI: 10.1287/mksc.1110.0680
Posted: 24 Oct 2012
Sangwoo Shin, Sanjog Misra and Dan Horsky
affiliation not provided to SSRN, University of Chicago - Booth School of Business and Simon Graduate School of Business, University of Rochester

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Bayesian learning, brand choice, preferences, state dependence, Markov chain Monte Carlo

2.

Estimation of Individual Level Multi-Attribute Utility from Ordered Paired Preference Comparisons

Number of pages: 44 Posted: 28 Jul 2010
Dan Horsky, Paul Nelson and Sangwoo Shin
Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and affiliation not provided to SSRN
Downloads 75 (355,902)

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Cardinal Utility Functions, Attribute Weights, Ordered Paired Comparisons, Linear Programming, Conjoint Analysis