Ralf Wagner

University of Kassel - Dialog Marketing Competence Center (DMCC)

Mönchebergstr.1

Kassel, DE 34125

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

198

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?

Number of pages: 19 Posted: 09 Apr 2011
Katrin Bloch and Ralf Wagner
University of Kassel - Dialog Marketing Competence Center (DMCC) and University of Kassel - Dialog Marketing Competence Center (DMCC)
Downloads 100 (265,098)
Citation 1

Abstract:

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Power and Status in Conflict, Negotiation Processes, Games and Social Dilemmas

2.

Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining

Number of pages: 15 Posted: 12 Feb 2011
Katrin Bloch and Ralf Wagner
University of Kassel - Dialog Marketing Competence Center (DMCC) and University of Kassel - Dialog Marketing Competence Center (DMCC)
Downloads 97 (270,427)

Abstract:

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Bargaining Power, Formal Negotiation Procedure, Gender, Issue Authority

3.

Luxury Brands Do Not Glitter Equally for Everyone

Journal of Brand Management, Vol. 25, Issue 4, 2017
Number of pages: 14 Posted: 27 Jul 2018
Farhad Aliyev, Taylan √úrkmez and Ralf Wagner
University of Kassel, SolBridge International School of Business and University of Kassel - Dialog Marketing Competence Center (DMCC)
Downloads 1 (652,327)
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Abstract:

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Eye-tracking, Asians and Europeans, Luxury brand, Perceptions, Object and background, Mixed-methods research