Scott Sonenshein

Rice University

Assistant Professor of Management

6100 South Main Street

Houston, TX 77005-1892

United States

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Tell Me a Good Story and I May Lend You My Money: The Role of Narratives in Peer-to-Peer Lending Decisions

Number of pages: 44 Posted: 15 May 2011 Last Revised: 17 Aug 2011

Michal Herzenstein, Scott Sonenshein and Utpal M. Dholakia

University of Delaware, Rice University and Rice University - Jesse H. Jones Graduate School of Business

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