Ying Li

School of Business, East China University of Science and Technology

Professor

Shanghai

China

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Scholarly Papers (1)

1.

Is China Uniform? Intra-Country Differences in the Takeoff of New Products

Number of pages: 52 Posted: 21 Aug 2015
Ying Li and Gerard J. Tellis
School of Business, East China University of Science and Technology and University of Southern California - Marshall School of Business, Department of Marketing
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Abstract:

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China, Intra-Country Diffusion, New Products, Takeoff, Growth