Alan Hallsworth

University of Surrey

Professor

Guildford

Guildford, Surrey GU2 5XH

United Kingdom

  • University of Surrey

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Capturing Loyalty across Garment Ranges: The Case of Supermarket Children's Clothing in the UK

15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, Zagreb, July 14-17, 2008
Number of pages: 24 Posted: 19 Mar 2009
Ronan de Kervenoael, Selcen Ozturkcan, Alan Hallsworth and Catherine Canning
affiliation not provided to SSRN, Department of Marketing, School of Business and Economics, Linnaeus University, University of Surrey and Glasgow Caledonian University
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Abstract:

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Supermarket clothing, parental decision making