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Seda Cetin
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1.
Adopting the Experiential Values Propositions as E-Atmospherics: An Illustration through the Case of E-Banking
15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, 2008
Number of pages: 17
Posted: 19 Mar 2009
Ronan de Kervenoael
,
Selcen Ozturkcan
, Seda Cetin and
Yesim Soylu
affiliation not provided to SSRN
, School of Business and Economics, Linnaeus University,
affiliation not provided to SSRN
and
affiliation not provided to SSRN
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Abstract:
experiential marketing, e-banking, e-atmospherics
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