Yesim Soylu

affiliation not provided to SSRN

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Scholarly Papers (1)

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Adopting the Experiential Values Propositions as E-Atmospherics: An Illustration through the Case of E-Banking

15th International EIRASS Conference on recent advances in Retailing and Services Science, EIRASS, July 14-17, 2008
Number of pages: 17 Posted: 19 Mar 2009
affiliation not provided to SSRN, Sabanci University - School of Management, affiliation not provided to SSRN and affiliation not provided to SSRN
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Abstract:

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experiential marketing, e-banking, e-atmospherics