Mike Chen-Ho Chao

City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business

Assistant Professor

One Bernard Baruch Way, B12-240

New York, NY 10010-5585

United States

  • City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business

SCHOLARLY PAPERS

2

DOWNLOADS

288

SSRN CITATIONS

10

CROSSREF CITATIONS

1

Scholarly Papers (2)

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1.

The Impact of Institutional Distance on the International Diversity-Performance Relationship

Number of pages: 41 Posted: 22 Mar 2009
Mike Chen-Ho Chao and Vikas Kumar
City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and The University of Sydney Business School
Downloads 218 (239,155)
Citation 8

Abstract:

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Institutional Distance, International Diversity, Performance

2.

'We Don’t All See It the Same Way': The Biasing Effects of Country-Of-Origin and Preference Reversals on Product Evaluation

European Journal of Marketing - Forthcoming
Number of pages: 47 Posted: 02 Apr 2019
Rania W Semaan, Stephen J. Gould, Mike Chen-Ho Chao and Andreas F Grein
American University of Sharjah, Baruch College, City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business and City University of New York (CUNY) - Allen G. Aaronson Department of Marketing & International Business
Downloads 70 (557,138)

Abstract:

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Country-of-Origin, Preference Reversals, Evaluation Mode, Intrinsic and Extrinsic Cues, Product Evaluation