Sachin Banker

University of Utah - David Eccles School of Business

1645 E Campus Center Dr

Salt Lake City, UT 84112-9303

United States

  • University of Utah - David Eccles School of Business

SCHOLARLY PAPERS

3

DOWNLOADS

914

TOTAL CITATIONS

16

Scholarly Papers (3)

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1.

Evaluating Prosocial COVID-19 Messaging Frames: Evidence from a Field Study on Facebook

Judgment and Decision Making, 15(6), 1037–1043
Number of pages: 7 Posted: 03 Sep 2020 Last Revised: 01 Dec 2020
Sachin Banker and Joowon Park
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 596 (96,170)
Citation 10

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prosocial framing, social media, health messaging, COVID-19

2.

Reversing the Placebo: Performance-Branded Experiences Can Undermine Consumer Performance

Forthcoming, Journal of Consumer Psychology
Number of pages: 58 Posted: 31 Jul 2019 Last Revised: 14 Oct 2019
Sachin Banker, Renee Gosline and Jeffrey K. Lee
University of Utah - David Eccles School of Business, Massachusetts Institute of Technology (MIT) - Sloan School of Management and American University - Kogod School of Business
Downloads 222 (287,999)

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marketing placebo, branding, experiential products, co-creation, brand relationships

3.

Poverty Identity and Preference for Challenge: Evidence from the U.S. and India

Forthcoming, Journal of Economic Psychology
Number of pages: 44 Posted: 03 Apr 2018 Last Revised: 14 Oct 2019
Sachin Banker, Syon Bhanot and Aishwarya Deshpande
University of Utah - David Eccles School of Business, Swarthmore College and Barcelona Graduate School of Economics
Downloads 96 (573,445)
Citation 6

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behavioral economics, social identity, scarcity, verbal self-affirmation