Zhuojun Gu

Pennsylvania State University - University Park

201 Shields Building

University Park, PA 16802-1294

United States

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Scholarly Papers (1)

1.

Measuring the Impact of Crowdsourcing Features on Mobile App User Engagement and Retention: A Randomized Field Experiment

Number of pages: 57 Posted: 24 Oct 2017
Zhuojun Gu, Ravi Bapna, Jason Chan and Alok Gupta
Pennsylvania State University - University Park, University of Minnesota - Minneapolis, University of Minnesota - Twin Cities - Carlson School of Management and University of Minnesota - Twin Cities - Carlson School of Management
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Abstract:

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