Jean-samuel Beuscart

France Telecom - Orange Group

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Business Models of the Web 2.0: Advertising or the Tale of Two Stories

Communications & Strategies, Special Issue, November 2008
Number of pages: 17 Posted: 08 Apr 2009
Jean-samuel Beuscart and Kevin Mellet
France Telecom - Orange Group and Orange Labs - Sense
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Abstract:

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advertising, online advertising, Web 2.0, internet, conventions