Kethan Tellis

affiliation not provided to SSRN

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Scholarly Papers (1)

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A Critical Review and Synthesis of Research on Advertising in a Recession

Posted: 06 May 2009
Gerard J. Tellis and Kethan Tellis
University of Southern California - Marshall School of Business, Department of Marketing and affiliation not provided to SSRN

Abstract:

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Advertsing, recession, branding, private label, advertsing elasticity