Istanbul
Turkey
Bogazici University
Innovation, Innovation attributes, Customer-based brand equity, Services, Information technology
Smartphone Operating Systems, Application Markets, Business Model, User Innovation, Motivation, Release Strategy
Entrepreneurship, Business incubator, Incubation, New ventures, Start-up success, Technology start-ups
cooperative advertising, retail, consumer electronics, game theory
Mobile marketing, Mobile advertising, Digital media, Digital marketing, Push marketing, Peer influence, Involvement, Referral, SMS marketing
service innovation, brand, customer-based brand equity, critical incident technique (CIT)
Entrepreneurship, Business incubator, Start-up success, Software business
Cooperative advertising, Video games, Game software, Game theory
