Gozem Guceri-Ucar

Bogazici University

DPhil Candidate

Istanbul

Turkey

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

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Innovation, Innovation attributes, Customer-based brand equity, Services, Information technology

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Smartphone Operating Systems, Application Markets, Business Model, User Innovation, Motivation, Release Strategy

3.

Exploring Business Incubation Practices and Relationships to Drivers of Start-Up Success in Turkey

Guceri-Ucar, G. and Koch, S. (2015) Exploring business incubation practices and relationships to drivers of start-up success in Turkey. International Journal of Entrepreneurship and Innovation Management, Forthcoming
Posted: 21 Jan 2015
Gozem Guceri-Ucar and Stefan Koch
Bogazici University and University of Bonn

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Entrepreneurship, Business incubator, Incubation, New ventures, Start-up success, Technology start-ups

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cooperative advertising, retail, consumer electronics, game theory

5.

Enhancing Mobile Advertising Effectiveness in Turkey Through Peer Influence

Güçeri-Uçar, G. (2013). Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. Journal of Electronic Commerce in Organizations (JECO), 11(4), 1-18. doi:10.4018/jeco.2013100101
Posted: 31 Jan 2014
Gozem Guceri-Ucar
Bogazici University

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Mobile marketing, Mobile advertising, Digital media, Digital marketing, Push marketing, Peer influence, Involvement, Referral, SMS marketing

6.

Adding Value to Service Brands Through Innovation: A Framework for Emerging Economies

Guceri-Ucar, G., & Koch, S. (2014). Adding Value to Service Brands through Innovation: A Framework for Emerging Economies. In A. Goyal (Ed.), Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 1-26). Hershey, PA: Business Science Reference. doi:10.4018/978-1-466
Posted: 31 Jan 2014
Gozem Guceri-Ucar
Bogazici University

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service innovation, brand, customer-based brand equity, critical incident technique (CIT)

7.

Business Incubation Practices and Software Start-Up Success in Turkey

Guceri-Ucar, G. and Koch, S. (2013) Business Incubation Practices and Software Start-up Success in Turkey. Lecture Notes in Business Information Processing (LNBIP), Volume 150, pp. 178-182
Posted: 31 Jan 2014
Gozem Guceri-Ucar
Bogazici University

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Entrepreneurship, Business incubator, Start-up success, Software business

8.

Exploring Business Incubation and Drivers of Software Start-Up Success in Turkey

Posted: 19 Jan 2013
Gozem Guceri-Ucar
Bogazici University

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Entrepreneurship, Business incubator, Start-up success, Software business

9.

Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher – Platform Manufacturer Dynamics

Guceri-Ucar, G. and Koch, S. (2012) “Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher – Platform Manufacturer Dynamics.” M.A. Cusumano, B. Iyer, and N. Venkatraman (Eds.): ICSOB 2012, LNBIP 114, pp. 154–167
Posted: 19 Jan 2013
Gozem Guceri-Ucar
Bogazici University

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Cooperative advertising, Video games, Game software, Game theory

10.

Consumers’ Intention to Participate in M-Marketing Campaigns: Effects of Involvement and Peer Influence

'Consumers’ Intention to Participate in m-Marketing Campaigns: Effects of Involvement and Peer Influence,' International Journal of Information Systems and Management, Special Issue: Social Media, Mobile Technology, and Their Impact on Marketing Communications and E-Commerce (2013) (Forthcoming)
Posted: 19 Jan 2013
Gozem Guceri-Ucar
Bogazici University

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Mobile marketing, Mobile advertising, Digital media, Digital marketing, Push marketing, Peer influence, Involvement, Referral, SMS marketing