R. Kuik

Erasmus Research Institute of Management (ERIM)

P.O. Box 1738

3000 DR Rotterdam

Netherlands

SCHOLARLY PAPERS

2

DOWNLOADS

479

CITATIONS

0

Scholarly Papers (2)

1.

"Counting Your Customers": When Will They Buy Next? An Empirical Validation of Probabilistic Customer Base Analysis Models Based on Purchase Timing

ERIM Report Series Reference No. ERS-2013-001-LIS
Number of pages: 49 Posted: 09 Jan 2013
Evsen Korkmaz, R. Kuik and D. Fok
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Erasmus Research Institute of Management (ERIM) and Econometric Institute - Erasmus University Rotterdam
Downloads 329 (89,606)

Abstract:

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purchase timing, Bayesian estimation, probability models, Buy-till-you-defect models, customer base analysis

2.

The Need for Market Segmentation in Buy-Till-You-Defect Models

ERIM Report Series Reference No. ERS-2014-006-LIS
Number of pages: 47 Posted: 25 Apr 2014
Evsen Korkmaz, D. Fok and R. Kuik
Erasmus University Rotterdam (EUR) - Department of Technology and Operations Management, Econometric Institute - Erasmus University Rotterdam and Erasmus Research Institute of Management (ERIM)
Downloads 150 (192,234)

Abstract:

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buy-till-you-defect models, segmentation, mixture of normals, Bayesian estimation, customer base analysis