Jie Zhang

University of Maryland - Robert H. Smith School of Business

College Park, MD 20742-1815

United States

  • University of Maryland - Robert H. Smith School of Business

SCHOLARLY PAPERS

3

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704

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11

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3

Scholarly Papers (3)

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1.

Crafting Integrated Multichannel Retailing Strategies

Harvard Business School Marketing Unit Working Paper No. 09-125
Number of pages: 37 Posted: 08 Jan 2010 Last Revised: 19 Sep 2012
Jie Zhang, Paul Farris, Tarun Kushwaha, John Irvin, Thomas J. Steenburgh and Barton A. Weitz
University of Maryland - Robert H. Smith School of Business, University of Virginia - Darden School of Business, University of North Carolina Kenan-Flagler Business School, JCPenney, University of Virginia - Darden Graduate School of Business and University of Florida - Warrington College of Business Administration
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Citation 12

Abstract:

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multichannel marketing

2.

Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research

Marketing Letters, Vol. 21, No. 3, pp. 273-285, 2010 , Tuck School of Business Working Paper No. 2465625
Number of pages: 21 Posted: 14 Jul 2014
Kusum L. Ailawadi, Eric Bradlow, Michaela Draganska, Vincent R. Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur and Jie Zhang
Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, Drexel University, Northwestern University - Department of Marketing, Rotterdam School of Management, Erasmus University, Yale School of Management, University of California, San Diego (UCSD) - Rady School of Management and University of Maryland - Robert H. Smith School of Business
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Citation 4

Abstract:

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channel power, vertical strategic interaction, channel profit, trade promotions, private label

3.

Usage of Decision Aids and the Evolution of Online Purchase Behavior

Marketing Science, 2014, 33(6), 871-882
Posted: 14 Apr 2017
Savannah Wei Shi and Jie Zhang
Santa Clara University and University of Maryland - Robert H. Smith School of Business

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Internet marketing; shopper marketing; interactive decision aids; customized promotions; store environment; retail management; e-commerce; decision heuristics; click-stream data; Bayesian statistics; hidden Markov model