Tarun Kushwaha

University of North Carolina Kenan-Flagler Business School

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

8

DOWNLOADS
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Top 25,868

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1,787

CITATIONS
Rank 34,814

SSRN RANKINGS

Top 34,814

in Total Papers Citations

15

Scholarly Papers (8)

1.

Crafting Integrated Multichannel Retailing Strategies

Harvard Business School Marketing Unit Working Paper No. 09-125
Number of pages: 37 Posted: 08 Jan 2010 Last Revised: 19 Sep 2012
University of Maryland - Robert H. Smith School of Business, University of Virginia - Darden School of Business, University of North Carolina Kenan-Flagler Business School, JCPenney, University of Virginia - Darden Graduate School of Business and University of Florida - Warrington College of Business Administration
Downloads 545 (49,353)
Citation 5

Abstract:

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multichannel marketing

2.

The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

Journal of Marketing, 2013 Forthcoming , UNC Kenan-Flagler Research Paper No. 2013-23
Number of pages: 50 Posted: 25 Oct 2012 Last Revised: 11 Sep 2013
Kartik Kalaignanam, Tarun Kushwaha and Anne Eilert
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and University of South Carolina - Department of Marketing
Downloads 390 (74,529)

Abstract:

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product recalls, product reliability, accidents, shared product assets, prior brand quality

3.

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

Management Science, 2013 Forthcoming
Number of pages: 39 Posted: 28 Jun 2012 Last Revised: 12 Dec 2012
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Goizueta Business School
Downloads 369 (79,479)

Abstract:

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outsourcing, customer relationship management, shareholder value, resource based view

4.

Do High- and Low-Inventory Turnover Retailers Respond Differently to Demand Shocks?

Johnson School Research Paper Series No. 29-2012, UNC Kenan-Flagler Research Paper No. 2013-5
Number of pages: 34 Posted: 07 Sep 2012 Last Revised: 26 Jan 2013
Saravanan Kesavan, Tarun Kushwaha and Vishal Gaur
University of North Carolina Kenan-Flagler Business School, University of North Carolina Kenan-Flagler Business School and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 250 (121,511)

Abstract:

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Inventory Turnover, Price Responses, Quantity Response, Demand Shock, Firm Performance, U.S. Retail Industry, Econometric Analyses

5.

How Valuable are Multichannel Customers? The Moderating Effects of Product Category on the Relationship between Channel Preference and Monetary Value

UNC Kenan-Flagler Research Paper No. 2013-8
Number of pages: 59 Posted: 11 May 2012 Last Revised: 10 Mar 2013
Tarun Kushwaha and Venkatesh Shankar
University of North Carolina Kenan-Flagler Business School and Texas A&M University - Mays Business School
Downloads 221 (137,391)

Abstract:

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Customer relationship management, channels, multichannel marketing, retailing

6.

How Does Web Personalization Create Value? Lower Cash Flow Volatility or Enhanced Cash Flows

Kenan Institute of Private Enterprise Research Paper No. 19-21
Number of pages: 46 Posted: 10 Jun 2019
Kartik Kalaignanam, Tarun Kushwaha and Koushyar Rajavi
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and affiliation not provided to SSRN
Downloads 12 (566,872)

Abstract:

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web personalization, retail strategy, cash flow volatility, price premium, market-to-book ratio, marketing-finance interface

7.

Marketing Agility: Conceptualization, Research Propositions, and a Research Agenda

Kenan Institute of Private Enterprise Research Paper No. 19-22
Posted: 03 Jun 2019
University of Illinois at Chicago, Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School, National University of Singapore (NUS) and Emory University - Goizueta Business School

Abstract:

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Marketing agility, grounded theory, marketing technology

8.

The Differential Impact of NPD Make/Buy Choices on Immediate and Future Product Quality: Insights from the Automobile Industry

Journal of Marketing, Forthcoming
Posted: 24 Apr 2017
Kartik Kalaignanam, Tarun Kushwaha and Tracey A. Swartz
Moore School of Business (University of South Carolina), University of North Carolina Kenan-Flagler Business School and Georgia Institute of Technology, Scheller College of Business, Marketing

Abstract:

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New Product Development, Make/Buy, Immediate Product Quality, Future Product Quality