Andrew M. Kaikati

Saint Louis University - Cook School of Business

Associate Professor

Cook School of Business

3674 Lindell Blvd

Saint Louis, MO 63108

United States

SCHOLARLY PAPERS

4

DOWNLOADS

4,113

CITATIONS

10

Scholarly Papers (4)

1.

Stealth Marketing: How to Reach Consumers Surreptitiously

California Management Review, 2004
Number of pages: 18 Posted: 06 May 2009
Andrew M. Kaikati and Jack G. Kaikati
Saint Louis University - Cook School of Business and Southern Illinois University at Edwardsville
Downloads 2,513 (2,344)
Citation 3

Abstract:

stealth marketing, word of mouth

2.

The Effect of Need for Uniqueness on Word of Mouth

Journal of Marketing Research, 47, 553-63, 2010
Number of pages: 11 Posted: 25 Apr 2009 Last Revised: 13 Jun 2012
Amar Cheema and Andrew M. Kaikati
University of Virginia (UVA), McIntire School of Commerce and Saint Louis University - Cook School of Business
Downloads 627 (26,170)
Citation 5

Abstract:

word of mouth, need for uniqueness, recommendations, social influence

3.

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

Journal of Consumer Research, Vol. 38, No. 5, 948-63
Number of pages: 17 Posted: 12 Jun 2012
Carlos J. Torelli, Alokparna Basu Monga and Andrew M. Kaikati
University of Minnesota - Twin Cities - Carlson School of Management, University of South Carolina - Department of Marketing and Saint Louis University - Cook School of Business
Downloads 93 (191,288)

Abstract:

corporate social responsibility, CSR, values, luxury, brands, brand concepts

4.

Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets

Journal of Personality and Social Psychology, Vol. 96, No. 1, pp. 231–247, 2009,
Number of pages: 17 Posted: 29 May 2009
Carlos J. Torelli and Andrew M. Kaikati
University of Minnesota - Twin Cities - Carlson School of Management and Saint Louis University - Cook School of Business
Downloads 82 (232,923)
Citation 2

Abstract:

values, mindsets, helping, benevolence, power