Farzana Aman Tanima

affiliation not provided to SSRN

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The Incidence and Perceived Managerial Merit of Customer Accounting in New Zealand

Number of pages: 37 Posted: 26 Mar 2012
Farzana Aman Tanima and Ken Bates
affiliation not provided to SSRN and Victoria University of Wellington - School of Accounting and Commercial Law
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Citation 1

Abstract:

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Customer Accounting, CA, Customer Profitability Analysis, CPA, Customer Lifetime Value, CLV, Customer Equity, CE, Customer concept, Marketing concept, New Zealand