Debiprasad Mukherjee

Cognizant Technology Solutions

Sr. Consultant

Kolkata

Channai, TN Tamil Nadu 600097

India

http://www.cognizant.com

SCHOLARLY PAPERS

1

DOWNLOADS
Rank 3,100

SSRN RANKINGS

Top 3,100

in Total Papers Downloads

11,723

CITATIONS

1

Scholarly Papers (1)

1.

Impact of Celebrity Endorsements on Brand Image

Number of pages: 35 Posted: 10 Aug 2009
Debiprasad Mukherjee
Cognizant Technology Solutions
Downloads 11,723 (310)
Citation 3

Abstract:

Loading...

Celebrity Endorsement, Celebrity Credibility, Controversy Risk, Brand Personality, Brand Image