Debiprasad Mukherjee

Cognizant Technology Solutions

Sr. Consultant

Kolkata

Channai, TN Tamil Nadu 600097

India

http://www.cognizant.com

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Impact of Celebrity Endorsements on Brand Image

Number of pages: 35 Posted: 10 Aug 2009
Debiprasad Mukherjee
Cognizant Technology Solutions
Downloads 11,572 (313)

Abstract:

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Celebrity Endorsement, Celebrity Credibility, Controversy Risk, Brand Personality, Brand Image