Paweł Bryła

University of Lodz - Department of International Marketing and Retailing

University of Lodz, Department of International Marketing and Retailing

Narutowicza 59a

90-131, Lodz

Poland

http://www.uni.lodz.pl

SCHOLARLY PAPERS

22

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in Total Papers Downloads

1,342

SSRN CITATIONS

3

CROSSREF CITATIONS

3

Scholarly Papers (22)

1.

The Development of Organic Food Market as an Element of Sustainable Development Concept Implementation

PROBLEMY EKOROZWOJU – PROBLEMS OF SUSTAINABLE DEVELOPMENT 2015, vol. 10, no 1, 79-88
Number of pages: 10 Posted: 29 Jan 2015 Last Revised: 05 Feb 2015
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 363 (113,437)

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sustainable development, green marketing, ecological consumption, agri-food industry, organic food, Europe

2.

Marketing Ekologicznych Produktów Żywnościowych – Wyniki Badania Wśród Polskich Przetwórców (Marketing of Ecological Food Products – Results of a Research Study Among Polish Processors)

Rocznik Ochrona Środowiska, 2013, vol. 15, pp. 2899-2910
Number of pages: 12 Posted: 23 Jan 2015 Last Revised: 03 Jan 2017
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 333 (124,730)
Citation 2

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organic food, marketing, Poland

3.

Obstacles to International Student Mobility: The Case of Poland

Trends Journal of Sciences Research (2014) 1(1):12-16
Number of pages: 5 Posted: 21 Jan 2015
Paweł Bryła and Beata Ciabiada
University of Lodz - Department of International Marketing and Retailing and Medical University of Lodz
Downloads 116 (320,613)
Citation 3

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international student mobility, Poland, Erasmus, obstacles to mobility, study abroad, international education

4.

Możliwości Wykorzystania Narzędzi Marketingu W Wyszukiwarkach Internetowych (Possible Applications of Search Engine Marketing Tools)

Marketing i Rynek, 2015, no. 4, pp. 16-23
Number of pages: 8 Posted: 05 Jan 2017
Emilia Górniak vel Górska and Paweł Bryła
University of Lodz and University of Lodz - Department of International Marketing and Retailing
Downloads 93 (371,347)

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Search Engine Marketing, Search Engine Optimization, sponsored links, Internet marketing metrics, interactive agency

5.

Korzyści Współpracy Uczelni Wyższych Z Otoczeniem Gospodarczym — Próba Typologii (Benefits of Co-Operation of Universities with Their Business Environment — A Classification Attempt)

Marketing I Rynek 4/2013
Number of pages: 6 Posted: 25 Sep 2015
Paweł Bryła, Tomasz Jurczyk and Tomasz Domański
University of Lodz - Department of International Marketing and Retailing, University of Lodz and University of Lodz
Downloads 83 (397,826)

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6.

The Impact of International Student Mobility on Subsequent Employment and Professional Career: A Large-Scale Survey among Polish Former Erasmus Students

Procedia - Social and Behavioral Sciences 176 (2015 ) 633-641
Number of pages: 9 Posted: 18 Mar 2015
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 76 (418,508)

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international student mobility; Erasmus; Poland; employability; professional career

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university marketing; university competitive advantage; internationalisation of higher education; Erasmus programme

8.

Możliwości współpracy polskich uczelni wyższych ze sferą biznesu (Co-operation Possibilities between Polish Universities and Business)

Studia Edukacyjne, 2014, no. 31, pp. 95-112
Number of pages: 18 Posted: 10 Mar 2015 Last Revised: 03 Jan 2017
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 52 (504,927)

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współpraca uczelni z biznesem, atrakcyjność absolwentów na rynku pracy, zaangażowanie przyszłych pracodawców w edukację uniwersytecką, ocena macierzystej uczelni przez absolwentów; co-operation of universities and businesses, attractiveness of graduates on the labour market, involvement of future

9.

The Use of Online Social Networks by Polish Former Erasmus Students: A Large-Scale Survey

TOJET: The Turkish Online Journal of Educational Technology, July 2014, volume 13 issue 3
Number of pages: 7 Posted: 18 Jan 2015
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 44 (540,736)

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online social networks; Erasmus; Poland; international student mobility; Facebook

10.

Klasyfikacja Barier Podejmowania Współpracy Z Otoczeniem Gospodarczym Przez Uczelnie Wyższe (A Classification of Obstacles to Co-Operation of Universities with Their Business Environment)

Marketing I Rynek 5/2013
Number of pages: 7 Posted: 25 Sep 2015
Paweł Bryła, Tomasz Jurczyk and Tomasz Domański
University of Lodz - Department of International Marketing and Retailing, University of Lodz and University of Lodz
Downloads 27 (634,801)

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11.

Self-Reported Effects of and Satisfaction with International Student Mobility: A Large-Scale Survey Among Polish Former Erasmus Students

Procedia - Social and Behavioral Sciences, Vol. 191, p. 2074, 2015
Number of pages: 9 Posted: 24 Jun 2015
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 26 (641,704)

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international student mobility, Erasmus, Poland, mobility effects, student satisfaction

12.

Wybrane Aspekty Strategii Marketingowej Dystrybutora Zdrowej Żywności – Studium Przypadku Sklepu Słoneczko W Łodzi (Selected Aspects of the Marketing Strategy of a Healthy Food Retailer – a Case Study of the Słoneczko Shop in Łódź)

Marketing i Zarządzanie, 2016, no. 3, pp. 209-221
Number of pages: 13 Posted: 05 Jan 2017
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 24 (655,680)

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healthy food, organic food, marketing strategy, e-commerce, cross-channel distribution

13.

Challenges for the Adoption of the Sustainable Development Perspective in Polish Evaluation Studies

Problemy Ekorozwoju – Problems of Sustainable Development, 2013, Vol. 8, No. 1, 139-148
Number of pages: 10 Posted: 22 Mar 2013
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 17 (708,076)

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sustainable development, evaluation, Strategic Environmental Assessment, Poland, European Union

14.

The Characteristics of Farmers Applying for the EU Investment Support in Poland

Agric. Econ. – Czech, 58, 2011 (1): 21-33
Number of pages: 13 Posted: 18 Jan 2015
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing
Downloads 16 (715,816)

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investment support, market channel integration, diversification strategy, farmers, Poland

15.

Years of Life Lost Due to External Causes of Death in the Lodz Province, Poland

PLOS ONE Volume 9, Issue 5 (May 2014)
Number of pages: 10 Posted: 21 Jan 2015
Medical University of Lodz, Medical University of Lodz, University of Lodz - Department of International Marketing and Retailing and Medical University of Lodz
Downloads 11 (758,352)

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SEYLL, Poland, suicides, traffic accidents, mortality

16.

The Burden of Premature Mortality in Poland Analysed with the Use of Standard Expected Years of Life Lost

BMC Public Health (2015) 15:101
Number of pages: 8 Posted: 18 Feb 2015 Last Revised: 03 Jan 2017
Medical University of Lodz, Medical University of Lodz, University of Lodz - Department of International Marketing and Retailing and Medical University of Lodz
Downloads 9 (776,275)

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Standard expected years of life lost, Premature mortality, Burden of disease, Poland

17.

Factors Determining the Use of Social Support Services Among Elderly People Living in a City Environment in Poland

Health and Social Care in the Community, 2016, vol. 24, no. 6, pp. 758-768
Posted: 05 Jan 2017
Medical University of Lodz, Medical University of Lodz, University of Lodz - Department of International Marketing and Retailing and Medical University of Lodz

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ageing, Poland, social and health services

18.

The Role of Appeals to Tradition in Origin Food Marketing. A Survey Among Polish Consumers

Appetite, 2015, vol. 91, pp. 302-310
Posted: 05 Jan 2017
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing

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consumer behaviour, origin food, tradition, perceived authenticity, food marketing, Poland

19.

Organic Food Consumption in Poland: Motives and Barriers

Appetite, 2016, vol. 105, pp. 737-746
Posted: 05 Jan 2017
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing

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organic food consumption, organic food characteristics, organic food marketing, perceived authenticity, Poland

20.

The Fragile Strength of a Leading Polish Yoghurt Company (Case Study of Bakoma)

British Food Journal, 2012, vol. 114, no. 5, pp. 618-635
Posted: 22 Jan 2015 Last Revised: 03 Jan 2017
Tomasz Domański and Paweł Bryła
University of Lodz and University of Lodz - Department of International Marketing and Retailing

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Dairy industry, Dairy products, Marketing strategy, Competition, Poland, Case studies

21.

A Global Classroom? Evaluating the Effectiveness of Global Virtual Collaboration as a Teaching Tool In Management Education

Academy of Management Learning & Education, 2013, vol. 12, no. 3, pp. 414-435
Posted: 18 Jan 2015 Last Revised: 03 Jan 2017
University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics, UNSW Business School, Florida Gulf Coast University, University of North Carolina (UNC) at Greensboro, Saudi Elactronic University, American University of Sharjah - School of Business and Management, Universidad de Burgos, St. John's University, Institute For Tourism Studies, University of Texas Rio Grande Valley (UTRGV) (Formerly University of Texas-Pan American), University of Lodz - Department of International Marketing and Retailing, Escuela Superior Politécnica del Litoral (ESPOL), Technical University of Darmstadt, Vienna University of Economics and Business, Vilnius University, Independent, University of Auckland, NMIMS University, University of Fribourg and UCD Smurfit School, University College Dublin

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exepriential learning, international business, global virtual teams, management education, X-Culture

22.

The Impact of EU Accession on the Marketing Strategies of Polish Food Companies

British Food Journal, 2012, vol. 114, no. 8, pp. 1196-1209
Posted: 18 Jan 2015 Last Revised: 03 Jan 2017
Paweł Bryła
University of Lodz - Department of International Marketing and Retailing

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Food industry, Marketing strategy, Competition, Poland, European Union, Food processing industry, Competitive advantage, Market driven production