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1.
Leveraging the Web for Customer Engagement: A Case Study of BT's Debatescape
MIT Sloan Research Paper No. 4935-11
Number of pages: 15
Posted: 07 Jan 2012
Wanda J. Orlikowski
and Simon Thompson
Massachusetts Institute of Technology (MIT) - Sloan School of Management and
affiliation not provided to SSRN
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Abstract:
Business Innovation, CRM, Social Media, Technology Experiments, Web 2.0
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