Simon Thompson

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

Leveraging the Web for Customer Engagement: A Case Study of BT's Debatescape

MIT Sloan Research Paper No. 4935-11
Number of pages: 15 Posted: 07 Jan 2012
Wanda J. Orlikowski and Simon Thompson
Massachusetts Institute of Technology (MIT) - Sloan School of Management and affiliation not provided to SSRN
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Abstract:

Business Innovation, CRM, Social Media, Technology Experiments, Web 2.0