Zhenhui Jiang

National University of Singapore (NUS) - School of Computing

3 Science Drive 2

Singapore 117543

Singapore

SCHOLARLY PAPERS

4

DOWNLOADS
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Top 39,538

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1,054

CITATIONS
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SSRN RANKINGS

Top 12,320

in Total Papers Citations

32

Scholarly Papers (4)

1.

The Effects of Presentation Formats and Task Complexity on Online Consumers’ Product Understanding

MIS Quarterly, Vol. 31, No. 3,pp. 475-500, 2007
Number of pages: 45 Posted: 07 May 2009
Zhenhui Jiang
National University of Singapore (NUS) - School of Computing
Downloads 348 (83,884)
Citation 11

Abstract:

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Product presentation, task complexity, virtual product experience, product understanding, e-commerce

2.

Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping

Journal of Management Information Systems, Vol. 21, No. 3, pp. 111-147, Winter 2004
Number of pages: 54 Posted: 07 May 2009
Zhenhui Jiang
National University of Singapore (NUS) - School of Computing
Downloads 330 (89,073)
Citation 13

Abstract:

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virtual control, virtual product experience, perceived diagnosticity, flow, direct manipulation, multimedia, e-commerce

3.

Investigating the Influence of the Functional Mechanisms of Online Product Presentations

Information Systems Research, Vol. 18, No. 4, pp. 454-470, 2007
Number of pages: 33 Posted: 07 May 2009 Last Revised: 24 May 2009
Zhenhui Jiang and Izak Benbasat
National University of Singapore (NUS) - School of Computing and University of British Columbia (UBC) - Sauder School of Business
Downloads 313 (94,443)
Citation 6

Abstract:

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Virtual product experience, functional control, vividness, interactivity, online product presentation, electronic commerce

4.

Multimedia-Based Interactive Advising Technology for Online Consumer Decision Support

Communications of the ACM, Vol. 48, No. 8, pp. 92-98, 2005
Number of pages: 13 Posted: 07 May 2009 Last Revised: 26 May 2009
Zhenhui Jiang, Weiquan Wang and Izak Benbasat
National University of Singapore (NUS) - School of Computing, City University of Hong Kong and University of British Columbia (UBC) - Sauder School of Business
Downloads 63 (341,693)
Citation 2

Abstract:

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Multimedia-Based Interactive Advising, product design, electronic commerce