Sonja Gensler

University of Muenster - Institute for Value-Based Marketing

Am Stadtgraben 13-15

Muenster, 48143

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

221

SSRN CITATIONS

0

CROSSREF CITATIONS

6

Scholarly Papers (3)

1.

Impact of Online Channel Use on Customer Revenues and Costs to Serve: Considering Product Portfolios and Self-Selection

International Journal of Research in Marketing, Forthcoming
Number of pages: 44 Posted: 12 Oct 2011 Last Revised: 17 Nov 2011
Sonja Gensler, Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, University of Groningen - Faculty of Economics and Business and University of Frankfurt - Department of Marketing
Downloads 221 (139,357)

Abstract:

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channel management, self-selection effect, product portfolio, matching method, online marketing, distribution

2.

A Comparison of Methods to Separate Treatment from Self-Selection Effects in an Online Banking Setting

Journal of Business Research, Vol. 66, Issue 9, 1272-1278
Posted: 06 Aug 2014
Sonja Gensler, Peter S.H. Leeflang and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, University of Groningen - Faculty of Economics and Business and University of Frankfurt - Department of Marketing

Abstract:

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Self-selection effects, Matching methods, Instrumental variables method, Control function method, Online use

Evaluating Channel Performance in Multi-Channel Environments

Journal of Retailing and Consumer Services, Vol. 14, pp. 17-23, 2007
Posted: 07 May 2009 Last Revised: 09 Nov 2012
Sonja Gensler, M. G. Dekimpe and Bernd Skiera
University of Muenster - Institute for Value-Based Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Frankfurt - Department of Marketing

Abstract:

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Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics

Evaluating Channel Performance in Multi-Channel Environments

Journal of Retailing and Consumer Services, Vol. 14, Issue 1 ,17-23, 2007
Posted: 20 Aug 2014
Bernd Skiera, M. G. Dekimpe and Sonja Gensler
University of Frankfurt - Department of Marketing, Catholic University of Leuven (KUL) - Department of Applied Economics and University of Muenster - Institute for Value-Based Marketing

Abstract:

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Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics