Benjamin Lawrence

Boston University - Questrom School of Business

595 Commonwealth Avenue

Boston, MA MA 02215

United States

SCHOLARLY PAPERS

2

DOWNLOADS

808

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

Online Word-of-Mouth in the Co-Creation and Dissemination of Consumer-Generated Ads

Boston U. School of Management Research Paper No. 2012-16
Number of pages: 26 Posted: 08 May 2012 Last Revised: 10 Dec 2013
Benjamin Lawrence, Susan Fournier and Frederic F. Brunel
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 421 (75,540)

Abstract:

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word-of-mouth, co-creation, social media, consumer generated advertising, engagement

2.

When Companies Don't Make the Ad: A Multi-­Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising

Journal of Advertising, Forthcoming, Boston U. School of Management Research Paper No. 2012-29
Number of pages: 45 Posted: 25 Oct 2012 Last Revised: 26 Sep 2013
Benjamin Lawrence, Susan Fournier and Frederic F. Brunel
Boston University - Questrom School of Business, Boston University and Boston University
Downloads 387 (83,267)
Citation 2

Abstract:

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Advertising, Consumer-generated advertising, Consumer engagement