Barbara A. Bickart

Boston University, Questrom School of Business

Associate Professor of Marketing

United States

http://smgnet.bu.edu/mgmt_new/profiles/BickartBarbara.html

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 22,155

SSRN RANKINGS

Top 22,155

in Total Papers Downloads

1,641

CITATIONS

2

Scholarly Papers (7)

1.

Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style

Journal of Consumer Behaviour, 2012, Boston U. School of Management Research Paper No. 2010-26
Number of pages: 38 Posted: 06 Nov 2010 Last Revised: 12 Apr 2012
Robert M SCHINDLER and Barbara A. Bickart
Rutgers, The State University of New Jersey - Rutgers University, Camden and Boston University, Questrom School of Business
Downloads 441 (42,921)
Citation 1

Abstract:

Word-of-Mouth Communication, Online Marketing, Consumer Information Search, Consumer Review, Consumer Behavior

2.

Green Eco-Seals and Advertising Persuasion

Forthcoming, Journal of Advertising, December 2012, Boston U. School of Management Research Paper No. 2012-10
Number of pages: 44 Posted: 09 Apr 2012 Last Revised: 08 Oct 2013
Barbara A. Bickart and Julie A. Ruth
Boston University, Questrom School of Business and Rutgers, The State University of New Jersey - Marketing
Downloads 228 (91,921)
Citation 1

Abstract:

advertising, green advertising, persuasion, eco-seals, Persuasion Knowledge Model

3.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 223 (97,457)

Abstract:

blogs, online marketing, social media, online branding, relationships, communication strategy

4.

Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media

Consumer Psychology in a Social Media World, edited by Claudiu Dimofte, Curtis Haugtvedt and Richard Yalch. Armonk, NY: M. E. Sharpe, 2015. Forthcoming
Number of pages: 32 Posted: 20 Jan 2015
Boston University - Questrom School of Business, Boston University, Questrom School of Business, Independent and Boston University
Downloads 149 (74,026)

Abstract:

self-presentation, bragging, brand mentions, social media, electronic word-of-mouth(eWOM), impression management, self-promotion

5.

How Social Media Influencers Build a Brand Following by Sharing Secrets

Boston U. School of Management Research Paper No. 2549040
Number of pages: 23 Posted: 14 Jan 2015
Boston University - School of Management, Boston University - Questrom School of Business, Boston University, Questrom School of Business and Boston University
Downloads 87 (142,317)

Abstract:

social media, blogging, secrets, disclosure

6.

Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content

Sogut, Cansu, Frédéric Brunel, and Barbara Bickart (2015) “Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content” in Consumer Psychology in a Social Media World, Eds. Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, Routledge Publishers: London and New York., Boston U. School of Management Research Paper No. 2549227,
Number of pages: 29 Posted: 14 Jan 2015 Last Revised: 02 Jun 2016
Cansu Sogut, Frederic F. Brunel and Barbara A. Bickart
Boston University, Questrom School of Business, Boston University and Boston University, Questrom School of Business
Downloads 41 (273,329)

Abstract:

consumer behavior, electronic word-of-mouth (eWOM), synchrony, affect, emotion, community, Twitter, social media

7.

Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson

Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935
Number of pages: 42 Posted: 07 Feb 2015
Barbara A. Bickart, Maureen Morrin and S. Ratneshwar
Boston University, Questrom School of Business, Temple University - Fox School of Business and Management and University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business
Downloads 15 (264,661)

Abstract:

attitudes, personal selling, persuasion, communication