Barbara A. Bickart

Boston University, Questrom School of Business

Associate Professor of Marketing

United States

http://smgnet.bu.edu/mgmt_new/profiles/BickartBarbara.html

  • Boston University, Questrom School of Business

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    • Tel: 617-353-3458
SCHOLARLY PAPERS

7

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SSRN CITATIONS
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Top 47,211

in Total Papers Citations

9

CROSSREF CITATIONS

5

Scholarly Papers (7)

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1.

Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media

Consumer Psychology in a Social Media World, edited by Claudiu Dimofte, Curtis Haugtvedt and Richard Yalch. Armonk, NY: M. E. Sharpe, 2015. Forthcoming
Number of pages: 32 Posted: 20 Jan 2015
Tejvir Singh Sekhon, Barbara A. Bickart, Remi Trudel and Susan Fournier
Boston University - Questrom School of Business, Boston University, Questrom School of Business, Independent and Boston University
Downloads 793 (44,314)
Citation 2

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self-presentation, bragging, brand mentions, social media, electronic word-of-mouth(eWOM), impression management, self-promotion

2.

Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style

Journal of Consumer Behaviour, 2012, Boston U. School of Management Research Paper No. 2010-26
Number of pages: 38 Posted: 06 Nov 2010 Last Revised: 12 Apr 2012
Robert M SCHINDLER and Barbara A. Bickart
Rutgers, The State University of New Jersey - Rutgers University, Camden and Boston University, Questrom School of Business
Downloads 647 (57,928)
Citation 2

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Word-of-Mouth Communication, Online Marketing, Consumer Information Search, Consumer Review, Consumer Behavior

3.

How Social Media Influencers Build a Brand Following by Sharing Secrets

Boston U. School of Management Research Paper No. 2549040
Number of pages: 23 Posted: 14 Jan 2015
Soyean (Julia) Kim, Seema Pai, Barbara A. Bickart and Frederic F. Brunel
Boston University - School of Management, Boston University - Questrom School of Business, Boston University, Questrom School of Business and Boston University
Downloads 410 (101,133)

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social media, blogging, secrets, disclosure

4.

Green Eco-Seals and Advertising Persuasion

Forthcoming, Journal of Advertising, December 2012, Boston U. School of Management Research Paper No. 2012-10
Number of pages: 44 Posted: 09 Apr 2012 Last Revised: 08 Oct 2013
Barbara A. Bickart and Julie Ruth
Boston University, Questrom School of Business and Rutgers, The State University of New Jersey - Marketing
Downloads 394 (105,850)
Citation 4

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advertising, green advertising, persuasion, eco-seals, Persuasion Knowledge Model

5.

Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media

Boston U. School of Management Research Paper No. 2012-13
Number of pages: 41 Posted: 25 Apr 2012 Last Revised: 04 Feb 2015
Soyean (Julia) Kim, Barbara A. Bickart, Frederic F. Brunel and Seema Pai
Boston University - School of Management, Boston University, Questrom School of Business, Boston University and Boston University - Questrom School of Business
Downloads 293 (145,915)

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blogs, online marketing, social media, online branding, relationships, communication strategy

6.

Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson

Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935
Number of pages: 42 Posted: 07 Feb 2015
Barbara A. Bickart, Maureen Morrin and S. Ratneshwar
Boston University, Questrom School of Business, Temple University - Fox School of Business and Management and University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business
Downloads 105 (350,629)

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attitudes, personal selling, persuasion, communication

7.

Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content

Sogut, Cansu, Frédéric Brunel, and Barbara Bickart (2015) “Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content” in Consumer Psychology in a Social Media World, Eds. Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, Routledge Publishers: London and New York., Boston U. School of Management Research Paper No. 2549227
Number of pages: 29 Posted: 14 Jan 2015 Last Revised: 02 Jun 2016
Cansu Sogut, Frederic F. Brunel and Barbara A. Bickart
Boston University, Questrom School of Business, Boston University and Boston University, Questrom School of Business
Downloads 102 (357,351)

Abstract:

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consumer behavior, electronic word-of-mouth (eWOM), synchrony, affect, emotion, community, Twitter, social media