Markus Winkelmann

affiliation not provided to SSRN

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

1.

Perceived Relevance and Foods with Health-Related Claims

Food Quality and Preference, Vol. 24, No. 1, pp. 129–135, 2012,
Posted: 22 Aug 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Surrey, VTT Technical Research Centre of Finland, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Aarhus - Department of Marketing and Statistics

Abstract:

health claims, relevance, perceived healthiness, perceived benefit, willingness to buy

2.

Communicating the Benefits of Wholegrain and Functional Grain Products to European Consumers

Trends in Food Science & Technology, Vol. 25, pp. 63-69, 2012
Posted: 10 Aug 2012
University of Surrey, affiliation not provided to SSRN, affiliation not provided to SSRN, VTT Technical Research Centre of Finland, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Aarhus - Department of Marketing and Statistics

Abstract:

3.

Interventions to Promote Healthy Eating Habits: Evaluation and Recommendations

Obesity Reviews, 2010
Posted: 21 Mar 2010
University of Reading - School of Agriculture, Policy & Development - Department of Agricultural and Food Economics, affiliation not provided to SSRN, affiliation not provided to SSRN, University of Aarhus - Aarhus School of Business - Marketing and Statistics, University of Aarhus - Department of Marketing and Statistics, affiliation not provided to SSRN, University of Bologna - Department of Statistics, University of Bologna - Department of Economics, Ghent University - Department of Agricultural Economics, Ghent University-Universiteit Gent, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, Institute of Public Health, Jagiellonian University Medical College, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

Benchmarking, EATWELL, Obesity, Policy

4.

Country-Wise Differences in Perception of Health-Related Messages in Cereal-Based Food Products

Food Quality and Preference, Vol. 21, 2010
Posted: 21 Mar 2010 Last Revised: 16 Jan 2011
affiliation not provided to SSRN, affiliation not provided to SSRN, Harvard University, affiliation not provided to SSRN, VTT Technical Research Centre of Finland, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Aarhus - Department of Marketing and Statistics

Abstract:

Perceived healthiness, Likelihood to buy, Health-related messages, Conjoint analysis, Cereal-based products, Country-wise study

5.

Willingness to Use Functional Breads: Applying the Health Belief Model Across Four European Countries

Appetite, Vol. 52, No. 2, pp. 452-460, 2009
Posted: 18 May 2009
affiliation not provided to SSRN, affiliation not provided to SSRN, VTT Technical Research Centre of Finland, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, University of Aarhus - Department of Marketing and Statistics and University of Surrey

Abstract:

Health Belief Model, Analysis of covariance, Functional breads, Functional foods