Kavita Shukla

Harvard Business School

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

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Scholarly Papers (1)

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Backchannelmedia: Making Television 'Clickable'

HBS Case Number: 509-026, Harvard Business School Marketing Unit
Posted: 20 May 2009
Sunil Gupta, Kavita Shukla and Zachary Clayton
Harvard Business School, Harvard Business School and Harvard Business School

Abstract:

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